Head of Audience Growth & Engagement

JDS Sports; New York (NY); Hybrid; USD 120.000 - 140.000; Vollzeit

Benefits dieser Stelle

Generous PTO

Health benefits

Professional development stipend

401(k) with match

Zusammenfassung

Front Office Sports seeks a forward-thinking leader to own how we know, keep and earn from our audience across newsletters, web, apps and events. You will grow a loyal, engaged audience, connect registrations and subscriptions, and drive long-term consumer value through first-party data and insights.

You will oversee the audience platform, set roadmaps, run testing, and collaborate with Editorial, Growth and Product to align with business goals.

Qualifikationen

• 8+ years in digital media or related field.
• Proven track record in audience strategy and CRM.

Aufgaben

• Own the audience strategy for all touchpoints and report monthly on progress.
• Lead end-to-end use of BlueConic and maintain a unified fan profile.
• Build and optimize onboarding journeys, sign-ups, referrals and loyalty programs.
• Personalize the audience experience with recommendations and targeted messaging.
• Lead paywall and subscription strategy and pricing testing for future products.
• Drive revenue through first-party audiences and ad inventory growth.
• Oversee consent, data-use rules and compliance across programs.
• Collaborate with Content, Growth and Editorial to integrate insights.

Kenntnisse

Audience strategy

CRM experience

Team leadership

Data analytics

Email campaigns

Tools

BlueConic

LoginRadius

beehiiv

Splash

Jobbeschreibung

Front Office Sports seeks a forward-thinking leader to own how we know, keep and earn from our audience across newsletters, web, apps and events. You will grow a loyal, engaged audience, connect registrations and subscriptions, and drive long-term consumer value through first-party data and insights.

You will oversee the audience platform, set roadmaps, run testing, and collaborate with Editorial, Growth and Product to align with business goals.