Director, Audience Growth & Engagement

Front Office Sports; New York (NY); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Generous PTO policy

Health benefits

Professional development stipend

401(k) plan with company match

Startup environment opportunities

Job summary

Front Office Sports is seeking a Director of Audience Strategy to own how we know, keep and earn from our audience across newsletters, web, app, video, audio, social, TV and events. You will lead a team to transform reach into engaged fans and align audience work with registrations and subscriptions.

You will drive BlueConic end-to-end, personalize experiences, and guide registration, paywall and first-party data activation.

Qualifications

• 8+ years in digital media, with at least 5 in audience strategy, audience development or CRM, ideally at a company with multiple revenue streams.
• A proven record of deepening engagement, retention and loyalty on owned platforms.
• A track record of building audience data, measurement and insight tools that inform strategy.
• Experience leading teams across email and CRM, audience analytics and community.
• Strong command of audience segmentation, lifecycle marketing and the registration-to-subscription funnel.
• Experience working across Product, Growth and Editorial to execute audience strategy.
• Excellent communication and stakeholder management, with the ability to influence senior leaders.
• Strong news and sports judgment, and an appreciation for what delights and engages fans beyond the daily news agenda.
• Hands-on experience leading a CDP or audience platform (BlueConic preferred), including segmentation, journeys and first-party data activation, ideally connected to an identity provider (LoginRadius), email platform (beehiiv), event platform (Splash) and consent platform (Didomi).
• Deep expertise in email, lifecycle and owner-platform engagement, and in monetizing loyal digital audiences.
• Strong executive presence, and the ability to set direction and operate independently with limited oversight.

Responsibilities

• Own the audience strategy. Set the plan for growing a loyal, engaged audience across our site, app, newsletters, social, video and events.
• Turn company goals into clear audience targets, and report monthly to leadership on what’s working and what’s changing.
• Own BlueConic end to end. Run it, set the use-case roadmap, drive its next phase and maintain a unified fan profile.
• Build programs that capture and keep our audience: newsletter sign-ups, prompts, referrals and onboarding journeys.
• Personalize the audience experience using BlueConic for content recommendations and multi-step messaging journeys.
• Lead registration, paywall and subscription strategy; design the registration base, pricing tests and onboarding for a subscription product.
• Drive revenue through the audience by creating segments for advertisers and optimizing ad inventory.
• Test, measure and stay compliant with consent and data-use rules across all programs.

Skills

Audience strategy

CRM

Data-driven decisions

Team leadership

Cross-functional collaboration

Email marketing

Tools

BlueConic

LoginRadius

beehiiv

Splash

Didomi

Job description

Front Office Sports is seeking a Director of Audience Strategy to own how we know, keep and earn from our audience across newsletters, web, app, video, audio, social, TV and events. You will lead a team to transform reach into engaged fans and align audience work with registrations and subscriptions.

You will drive BlueConic end-to-end, personalize experiences, and guide registration, paywall and first-party data activation.