Head of Associate AE Program & Talent Pipeline

SERVAL; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Office in SF or NY (five days)

Competitive compensation

Job summary

Serval is building an early-career sales engine, creating the Associate AE Program to train the next generation of account executives. You'll design, recruit, and run the cohort from day one, partnering with founders and sales leadership to deliver real pipeline and measurable results.

This role is based in San Francisco or New York with office access five days a week, and demands a track record of leading and growing SDR/BDR teams, plus the ability to teach and scale curricula.

Qualifications

• 5+ years of B2B SaaS sales experience.
• 2+ years leading and developing SDR/BDR or early-career sales orgs.

Responsibilities

• Design and launch the Associate AE Program from the ground up, defining cohort structure, hiring profiles, curriculum and graduation.
• Recruit and hire each cohort with an uncompromising bar: early-career talent with exceptional intellectual horsepower, grit, coachability and a track record of excellence.
• Run a 6-9 month, three-phase program to build pipeline and develop Associates into top AE talent.
• Coach Associates through call reviews, mock discovery, objection handling, demo certification and deal strategy, driving qualified pipeline targets.
• Own pipeline results across segments: intent coverage, speed-to-lead, outbound into unassigned accounts, and follow-through on field and ABM programs.
• Pair Associates with top AEs and sales managers to run discovery, deliver demos and eventually own smaller deals end to end.
• Get the whole company teaching: recruit AEs, marketers, product leaders and executives to own curriculum modules and build a training library.
• Partner with sales leadership on graduation and place graduates into AE roles where managers are excited to hire them.
• Define ROI model, pipeline per Associate, and hiring forecasts tied to future AE demand.
• Build a world-class apprenticeship by collaborating with marketing and leadership on employer brand, university and alumni partnerships.

Skills

B2B SaaS sales

Leadership of SDR/BDR

Full-cycle selling

Pipeline coaching

Forecasting & CRM

Curriculum development

High hiring bar

Cross-functional collaboration

Selling to technical buyers

Relocation to SF/NY

Tools

Salesforce

Gong

Amplemarket

Claude

Nooks

Clay

Job description

Serval is building an early-career sales engine, creating the Associate AE Program to train the next generation of account executives. You'll design, recruit, and run the cohort from day one, partnering with founders and sales leadership to deliver real pipeline and measurable results.

This role is based in San Francisco or New York with office access five days a week, and demands a track record of leading and growing SDR/BDR teams, plus the ability to teach and scale curricula.