Head of Analytics & Measurement Strategy

jellyfish; New York (NY); Vor Ort; USD 180.000 - 260.000; Vollzeit

Zusammenfassung

jellyfish is seeking a Director of Analytics to act as a strategic advisor and technical partner, elevating data maturity and digital measurement excellence for complex clients. You will shape measurement strategies spanning web, app, and marketing tech to empower data‑driven decisions.

You will lead high‑impact client engagements while partnering with growth teams to win new business. Expertise in scalable analytics ecosystems, actionable insights, and modern measurement frameworks is essential

Qualifikationen

• Proven ability to design scalable cross‑platform data and marketing tech solutions.
• Proven track record delivering client solutions within a digital agency or consulting environment.
• Deep familiarity with measurement, data collection, and activation via GA4/Adobe/Amplitude or similar platforms.
• Hands‑on implementation experience with GTM/Tealium or Adobe Data Collection.
• Experience maturing marketing and experience data with data engineers/scientists.
• Experience with CDPs, identity resolution, and platforms like Segment/mParticle/AEP.

Aufgaben

• Lead Discovery & Shape Strategy: facilitate workshops, assess maturity, identify opportunities across web/app and data.
• Design Future-State Solutions: develop strategic roadmaps and quantify ROI and efficiency gains.
• Partner with Sales & Client Teams: support business development with technical storytelling and solution positioning.
• Drive Innovation & Practice Excellence: stay current with analytics tech, privacy, and experience trends.

Kenntnisse

Data architecture

Agency/Consulting experience

Analytics platforms

Tag management

Cloud & data strategy

CDP experience

Tools

GA4

Adobe Analytics

Amplitude

Google Tag Manager

Tealium iQ

Adobe Experience Platform

Jobbeschreibung

jellyfish is seeking a Director of Analytics to act as a strategic advisor and technical partner, elevating data maturity and digital measurement excellence for complex clients. You will shape measurement strategies spanning web, app, and marketing tech to empower data‑driven decisions.

You will lead high‑impact client engagements while partnering with growth teams to win new business. Expertise in scalable analytics ecosystems, actionable insights, and modern measurement frameworks is essential