Director of CX, CRO & CRM Growth

Jellyfish; New York (NY); Presencial; USD 130.000 - 190.000; Jornada completa

Descripción de la vacante

Jellyfish in New York seeks a Director of CX (CRM & CRO) to drive revenue growth and customer lifetime value across B2B & B2C. You will design end-to-end digital experiences at the intersection of audience strategy, data-driven journey design, and conversion technology.

In this dual-impact role you’ll lead high-touch client programs while partnering with growth and pitch teams to win new business, mapping journeys, leveraging retention platforms, and scaling experiment-led CRO.

Formación

• Experience leading CRM, retention marketing, and CRO strategies in a digital agency, consultancy, or high-growth marketing environment.
• Strategic expertise in audience segmentation, lifecycle mapping, and full-funnel experience to drive conversion and CLV.
• Technical familiarity with enterprise CRM platforms (Salesforce Marketing Cloud, Dynamics 365, HubSpot) and testing/analytics tools (Optimizely, GA4, Hotjar).
• Growth and pitch savvy with a track record of contributing to new business and client proposals.
• Data-driven storytelling to translate analytics into executive-ready narratives and roadmaps.
• Cross-functional collaboration across media, creative, engineering, and data analytics teams.
• Education: Bachelor's degree in Marketing, Business, Analytics, Communications, or equivalent practical experience.

Responsabilidades

• Architect holistic audience and journey strategies spanning acquisition, onboarding, retention, and win-back.
• Lead data-driven CRO programs with hypotheses, test structures, and funnel analytics to lift conversions.
• Define CRM use cases, lifecycle frameworks, and engagement models to maximize retention and CLV.
• Translate behavioral data and testing insights into executive-level narratives and client roadmaps.
• Support new business pursuits by articulating CRM and CRO visions in pitches and proposals.
• Collaborate with MarTech and analytics SMEs to evaluate and implement platforms to enable strategy.
• Ensure end-to-end user experience across top-of-funnel to long-term CRM pathways.

Conocimientos

CRM strategy

Retention marketing

CRO

Storytelling

Cross-functional collaboration

Educación

Bachelor's degree in Marketing/Business/Analytics

Herramientas

Salesforce Marketing Cloud

Dynamics 365

HubSpot

Optimizely

Google Analytics 4

Hotjar

Descripción del empleo

Jellyfish in New York seeks a Director of CX (CRM & CRO) to drive revenue growth and customer lifetime value across B2B & B2C. You will design end-to-end digital experiences at the intersection of audience strategy, data-driven journey design, and conversion technology.

In this dual-impact role you’ll lead high-touch client programs while partnering with growth and pitch teams to win new business, mapping journeys, leveraging retention platforms, and scaling experiment-led CRO.