Head of Analytics & Insights

Grand Circle Travel; Boston (MA); On-site; USD 140,000 - 160,000; Full time

Benefits offered by this job

Health & wellness

PTO & holidays

Travel benefits

Retirement plan

Tuition assistance

On-site gym

Job summary

Grand Circle Corporation in Boston seeks a Director of Analytics to lead analytics across brands, shaping strategy and turning data into actionable business insights. You will manage a team of analysts, collaborate with marketing, product, and TRC, and own data collection, attribution, and governance across Adobe Analytics and Google Analytics.

You will drive data-driven decision making, partner with stakeholders to translate insights into measurable impact, and coach the analytics team to

Qualifications

• 8+ years in analytics with leadership experience.
• Proven ability to communicate results to senior leadership.
• Hands-on expertise in web and digital analytics and attribution.
• Strong SQL and Python or R for analysis and modeling.
• Experience with BI tools (Tableau, Power BI, Looker).
• Bachelor's degree in a quantitative field.

Responsibilities

• Lead the analytics function — setting the vision, roadmap, and standards for how the organization uses data to answer its most important questions.
• Analyze customer, web, marketing, and operational data to identify actionable insights and opportunities across the traveler journey.
• Analyze performance and provide insights using dashboards and reporting that track customer journeys, marketing effectiveness, and TRC KPIs.
• Co-own the strategy and governance for web and digital analytics with our Adobe Analytics Product Manager — including the data layer, tag management, and event collection across Adobe Data Collection, Adobe Analytics, and Google Analytics — ensuring accurate, trusted measurement.
• Develop and enhance our marketing attribution strategy, defining marketing channels, rules, and methodology to give the business consistent visibility into channel contribution and ROI.
• Tell data-driven stories that convince and influence leaders using clear insights and recommendations.
• Partner with brand, marketing, product, and TRC teams to translate analytical findings into measurable business impact.
• Lead, coach, and develop a team of analysts and analytics product managers, building bench strength and championing analytical best practices.
• Champion data democracy and self-service so business users can access the insights they need on demand and analysts can focus on higher-value analysis.

Skills

Analytics leadership

Adobe Analytics

Google Analytics

SQL

Python/R

Data visualization

Team management

Communication

Statistical modeling

Education

Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, or a quantitative field

Tools

Tableau

Power BI

Looker

Snowflake

Oracle

Job description

Grand Circle Corporation in Boston seeks a Director of Analytics to lead analytics across brands, shaping strategy and turning data into actionable business insights. You will manage a team of analysts, collaborate with marketing, product, and TRC, and own data collection, attribution, and governance across Adobe Analytics and Google Analytics.

You will drive data-driven decision making, partner with stakeholders to translate insights into measurable impact, and coach the analytics team to