Head of AI-Driven Performance Creative

Empire Today, LLC; Northlake (IL); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Health benefits

Paid time off and holiday pay

Wellness program

Professional development & career

Lots of perks

Job summary

Empire Today, LLC seeks a senior leader to own our performance creative engine across paid social, search, video, display, and CTV. You will set AI-enabled standards, scale output, and drive strategic alignment with marketing and brand leadership.

You will build a hybrid internal/external creative model, oversee vendor relationships, and sponsor a testing framework that links performance data to creative decisions. This role reports to the Chief Marketing & Growth Officer and is executive-level.

Qualifications

• 12+ years in performance creative, creative strategy, or performance marketing with clear accountability for measurable outcomes.
• 5+ years in a senior leadership role with direct reports across creative, strategy, or production functions.
• Demonstrated experience operating at an executive level, presenting to C-suite stakeholders.
• Deep hands-on experience with paid digital channels (social, search) and creative best practices.
• Fluency with AI creative tools and deploying them at production scale.
• Experience managing a hybrid internal/external creative model, including AI-native vendors or freelancers.

Responsibilities

• Architect a hybrid creative organization aligning internal strategists and designers with external AI-native resources.
• Select, implement, and evolve the AI toolset for design, video production, copy variation, and asset adaptation.
• Use AI to scale production speed while maintaining quality across channels and markets.
• Establish guardrails and standards to keep output on-brand and performance-ready.
• Present creative performance and future strategy to C-suite with clarity and confidence.
• Partner with paid media leaders to translate performance signals into creative direction.
• Lead end-to-end creative testing roadmap across concepts, variables, formats, and audiences.

Skills

Performance creative

Leadership

Executive presentation

Digital channels

AI tools

Hybrid internal/external model

Data-driven decisions

Tools

AI tools (generative)

CTV/digital video tools

Job description

Empire Today, LLC seeks a senior leader to own our performance creative engine across paid social, search, video, display, and CTV. You will set AI-enabled standards, scale output, and drive strategic alignment with marketing and brand leadership.

You will build a hybrid internal/external creative model, oversee vendor relationships, and sponsor a testing framework that links performance data to creative decisions. This role reports to the Chief Marketing & Growth Officer and is executive-level.