Head of AI-Driven Brand Content & Search Visibility

Ladders; San Francisco (CA); On-site; USD 223,000 - 307,000; Full time

Job summary

Ladders in San Francisco, CA seeks a Principal Brand Content & AI Search Visibility to shape brand storytelling across a high-volume content engine and elevate how the organization performs in AI-powered search experiences.

You will partner with marketing, editorial, and cross-functional teams to raise content quality, own content workflows, optimize for discoverability, and track performance—balancing brand standards with AI-driven processes.

Qualifications

• 10+ years of experience in content strategy or editorial leadership, incl. managing contributors
• Strong editorial judgment to elevate drafts to brand standard
• SEO fundamentals with GEO/AEO experience
• Experience managing agencies and freelancers in AI content workflows
• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, or Peec.ai
• Proficiency with Semrush, GA4, and Google Search Console for optimization and visibility
• Experience in B2B tech, data/AI, or enterprise SaaS

Responsibilities

• Own the creation of high-quality, high-volume brand content
• Produce and edit content with optimization for AI discoverability
• Analyze content gaps against objectives and audiences
• Oversee a system of AI agents for content creation, optimization, evaluation
• Build brand context, target prompts, and writing guidelines
• Review drafts from agents and refine prompts to improve output quality
• Track AI search visibility alongside traditional metrics and report regularly

Skills

Content strategy

Editorial leadership

SEO fundamentals

AI content workflows

Team management

Tools

Semrush

Google Analytics GA4

Google Search Console

GEO-visibility tools

Job description

Ladders in San Francisco, CA seeks a Principal Brand Content & AI Search Visibility to shape brand storytelling across a high-volume content engine and elevate how the organization performs in AI-powered search experiences.

You will partner with marketing, editorial, and cross-functional teams to raise content quality, own content workflows, optimize for discoverability, and track performance—balancing brand standards with AI-driven processes.