Principal Brand Content & AI Search Visibility

Ladders; San Francisco (CA); On-site; USD 223,000 - 307,000; Full time

Job summary

Ladders in San Francisco, CA seeks a Principal Brand Content & AI Search Visibility to shape brand storytelling across a high-volume content engine and elevate how the organization performs in AI-powered search experiences.

You will partner with marketing, editorial, and cross-functional teams to raise content quality, own content workflows, optimize for discoverability, and track performance—balancing brand standards with AI-driven processes.

Qualifications

• 10+ years of experience in content strategy or editorial leadership, incl. managing contributors
• Strong editorial judgment to elevate drafts to brand standard
• SEO fundamentals with GEO/AEO experience
• Experience managing agencies and freelancers in AI content workflows
• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, or Peec.ai
• Proficiency with Semrush, GA4, and Google Search Console for optimization and visibility
• Experience in B2B tech, data/AI, or enterprise SaaS

Responsibilities

• Own the creation of high-quality, high-volume brand content
• Produce and edit content with optimization for AI discoverability
• Analyze content gaps against objectives and audiences
• Oversee a system of AI agents for content creation, optimization, evaluation
• Build brand context, target prompts, and writing guidelines
• Review drafts from agents and refine prompts to improve output quality
• Track AI search visibility alongside traditional metrics and report regularly

Skills

Content strategy

Editorial leadership

SEO fundamentals

AI content workflows

Team management

Tools

Semrush

Google Analytics GA4

Google Search Console

GEO-visibility tools

Job description

For our client, we are seeking a Principal Brand Content & AI Search Visibility to join the team of a leader in the Enterprise Technology space.

This role will shape brand storytelling across a high-volume content engine while strengthening how the organization shows up in emerging AI-powered search experiences. You will partner closely with marketing, editorial, and cross-functional stakeholders to raise content quality, improve discoverability, and align messaging to business priorities. The work blends hands-on editorial leadership with operational ownership of content workflows, optimization practices, and performance tracking. It is a highly visible opportunity for someone who can balance brand standards, AI-driven content processes, and measurable visibility outcomes.

Location: San Francisco, CA

Compensation: $223,100 – $306,800 annually

Responsibilities

• Own the creation of high-quality, high-volume brand content
• Produce and edit compelling content while applying optimization strategies for AI discoverability
• Analyze content gaps and map them against business objectives and target audiences
• Oversee a system of AI agents for content creation, optimization, and evaluation
• Build and maintain brand context, target prompts, and writing guidelines for content creation
• Review drafts from agents and refine prompts to improve output quality
• Track AI search visibility performance alongside traditional metrics and report regular

Qualifications

• 10+ years of experience in content strategy, brand content, or editorial leadership, including management of internal and external contributors
• Strong editorial judgment with a proven ability to elevate drafts to a consistent brand standard
• Working knowledge of SEO fundamentals and hands-on GEO/AEO experience
• Experience managing agencies and freelance contractors, optimizing AI content tools in production workflows
• Familiarity with GEO/AI-visibility tools such as Profound, Conductor, or Peec.ai
• Proficiency with Semrush, Google Search Console, and Google Analytics (GA4) for tracking optimization and visibility
• Experience in B2B tech, data/AI, or enterprise SaaS

Benefits

• Opportunity to lead innovative content strategies at the intersection of AI and brand storytelling
• Collaborative environment with a mix of internal teams and external contributors
• Access to cutting-edge GEO/AI-visibility tools and resources
• Professional development opportunities in content strategy and AI technologies

Our client is an equal opportunity employer.