Senior AI Content Marketing Lead

Inworld, Inc.; Mountain View (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Equity

Benefits

Job summary

Inworld, Inc. in the SF Bay Area is seeking an AI-native Senior Content Marketing Manager to shape our voice for developers and founders.

You will own executive thought leadership, social channels, and the employer brand, hands-on writing, editing, and publishing. You'll collaborate with the VP of Marketing and PMM to turn research, benchmarks, and demos into engaging content across LinkedIn, X, YouTube, and niche communities, building a scalable AI-driven content engine that maintains a

Qualifications

• 4-7 years in content marketing, ideally to a developer or technical audience.
• Exceptional writer with range - you can write as a founder, as an engineer, and as the brand, and they sound different
• Demonstrated track record growing a social presence on LinkedIn and X, with the numbers to show for it
• Fluent with AI tooling as a production system
• Comfortable interviewing researchers and engineers and turning it into something readable
• Judgment about what not to publish
• Power user of Claude Code or equivalent, thinking in terms of agents and systems

Responsibilities

• Build the executive voice: Ghostwrite for our founders and technical leaders across LinkedIn, X, and long form - posts, essays, and POV pieces that read like them rather than like marketing
• Sit in on research and engineering conversations and pull out the ideas worth publishing
• Develop the editorial point of view that makes our content worth following rather than worth skimming
• Own our social channels: Run LinkedIn, X, and YouTube as owned channels with their own audience
• Show up where developers actually discuss realtime voice - Reddit, Discord, Hacker News, and technical communities
• Repurpose launches, benchmarks, press coverage, and demos into content we can use everywhere
• Metrics that matter - follower quality, engagement from the right accounts, and traffic that converts
• Build an AI-native content engine: Use AI tooling to multiply output without flattening voice - drafting, research, repurposing, and format conversion
• Break every substantial piece into the clips, threads, and posts
• Build the systems and templates that let content ship on cadence
• Hold the standard against AI slop

Skills

Content marketing

Strong writing

Social media management

AI tooling

Interviewing researchers/engineers

Editorial judgment

Claude Code

Tools

Claude Code

Job description

Inworld, Inc. in the SF Bay Area is seeking an AI-native Senior Content Marketing Manager to shape our voice for developers and founders.

You will own executive thought leadership, social channels, and the employer brand, hands-on writing, editing, and publishing. You'll collaborate with the VP of Marketing and PMM to turn research, benchmarks, and demos into engaging content across LinkedIn, X, YouTube, and niche communities, building a scalable AI-driven content engine that maintains a