Director of Acquisition

Thriftbooks; Seattle (WA); Hybrid; USD 132,000 - 180,000; Full time

Benefits offered by this job

Annual bonus

PTO 15 days

Six holidays

Medical & Vision Insurance

Dental Insurance

STD/LTD

Life Insurance

401k match

Professional development

Free books

Job summary

ThriftBooks is seeking an experienced Director, Acquisition to lead our customer acquisition and performance marketing strategy across our direct-to-consumer ecommerce business. This role will drive profitable growth, optimize marketing investment, and expand how new customers discover and engage with ThriftBooks.

You will own an integrated channel mix across Paid Media, Organic Search and other channels, manage budgets and key metrics (CAC, ROAS, LTV), and lead the Acquisition team while

Qualifications

• 10+ years in digital marketing with progressive responsibilities, including 4+ years leading teams.
• Proven ability to develop and scale multi-channel acquisition strategies in ecommerce/DTC.
• Deep expertise in Paid Media and Organic Search with exposure to additional channels like Affiliates, Social, and Referral.
• Strong understanding of acquisition economics and performance measurement (CAC, ROAS, conversion, attribution, LTV).
• Experience managing significant marketing budgets and using data to guide investment decisions.

Responsibilities

• Develop and lead an integrated acquisition strategy across Paid Media, Organic Search, Affiliates, Social, and other channels.
• Own acquisition performance metrics and economics, including CAC, ROAS, conversion, and LTV.
• Lead the Acquisition team and collaborate with Retention, Product, Analytics, Tech, and Finance.
• Oversee agencies, platforms, and measurement frameworks and adapt strategy as channels evolve.

Skills

Digital marketing leadership

Multi-channel acquisition

Paid Media

Organic Search

Analytics & forecasting

Budget management

Cross-functional leadership

Data-driven decisions

E-commerce / DTC

Privacy & measurement

Education

Bachelor's degree or equivalent

Tools

Marketing analytics platforms

Advertising platforms

Product catalogs management

Job description

ThriftBooks is seeking an experienced Director, Acquisition to lead customer acquisition and performance marketing strategy across our direct-to-consumer eCommerce business. This role will be responsible for driving profitable customer growth, optimizing marketing investment, and expanding how new customers discover and engage with ThriftBooks.What You Will Do:As the Director, Acquisition, you'll develop and lead an integrated acquisition strategy across Paid Media, Organic Search and AEO/GEO, Affiliates, Social Media, Referral, and emerging channels. You'll own acquisition performance and economics, including channel budgets, CAC, conversion, contribution margin, payback period, and customer lifetime value.You'll lead and develop the Acquisition team while partnering closely with Retention, Product, Data & Analytics, Web Development, UX/UI, Merchandising, and Finance. You'll use customer, marketing, and financial data to evaluate performance, optimize channel mix and investment, and identify opportunities to efficiently scale customer and revenue growth.You'll also oversee key agencies, platforms, and external partners, establish measurement and testing frameworks, and help shape ThriftBooks' acquisition strategy as consumer discovery behaviors, technology, and digital marketing channels continue to evolve.Location: This is a hybrid position with in-person days in Tukwila, WA.Base Salary: $132k - $180k/yr. This range reflects the good-faith hiring base salary range for this position. However, individual salaries are determined by a variety of factors including, but not limited to, business considerations, local market conditions, internal equity, as well as candidate qualifications such as skills, experience, and education/training.Why You Will Love It Here:Annual 10% bonus incentiveCompetitive compensation packageEarn Paid Time Off at Accrual Rate of 15-days per yearSix Paid Holidays per calendar yearMedical & Vision InsuranceDental InsuranceCompany paid STD/LTDCompany paid Life Insurance401k match programProfessional development & growth opportunitiesWork with nice, fun peopleFREE BOOKS!Ready to make an impact? We'd love to hear from you!ThriftBooks is unable to provide employment visa sponsorship at this time. Applicants must be legally authorized to work in the United States. All candidates must be willing to authorize a background check. All applicants agree to ThriftBooks Privacy Notice for Employment-Related Personal Data: https://www.thriftbooks.com/s/employment-privacy-notice/ #COR60ThriftBooks is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment where all applicants are considered without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status or any other characteristic protected by applicable law.What You Will Need:10+ years of progressive experience in digital marketing, performance marketing, or customer acquisition, including 4+ years leading teams.Proven success developing and scaling multi-channel acquisition strategies within an eCommerce or DTC environment.Deep expertise in Paid Media and Organic Search, with experience across additional acquisition channels such as Affiliates, Social Media, Referral, and emerging channels.Strong understanding of acquisition economics and performance measurement, including CAC, ROAS, conversion, attribution, incrementality, contribution margin, and customer lifetime value.Experience managing significant marketing budgets and making data-driven investment decisions based on profitability and incremental return.Strong analytical and financial acumen, with experience forecasting performance, evaluating results, and translating complex data into clear business recommendations.Proven ability to lead high-performing teams and collaborate effectively across Marketing, Product, Analytics, Technology, and Finance.Bachelor’s degree in Marketing, Business, Economics, Analytics, or a related field, or equivalent relevant experience.Preferred QualificationsExperience in a high-SKU-count, low-AOV, or similarly complex eCommerce environment.Experience with large product catalogs, product feeds, AI-driven search and discovery, or marketplace dynamics.Familiarity with creator, influencer, and other emerging customer acquisition programs.Experience navigating evolving privacy, attribution, and digital measurement practices.Passion for books, reading, and sustainability.