HCP Promotions Manager — Cross-Brand Campaigns & Analytics

Allergan Aesthetics, an AbbVie Company; Irvine (CA); Hybrid; USD 120,000 - 150,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Paid time off

Job summary

AbbVie’s Allergan Aesthetics seeks a qualified HCP Promotions Manager to drive promotional programs for non-Facial brands, coordinating with Brand Marketing, Finance, Analytics, and cross-functional teams. You will operationalize promotions from discovery to deployment, manage promo exceptions, and deliver data-driven programs that align with sales objectives.

The role emphasizes scalable processes, cross-functional leadership, and a customer-focused approach, with opportunities to influence

Qualifications

• Bachelor’s degree in marketing or a related field.
• 5+ years of experience in sales, marketing, and/or project management.
• Strong understanding of field sales organizations, operations, and training.
• Experience supporting customer configuration in office tools such as Allē and Allergan Partner Privileges.
• Strong understanding of analytics measurement and sales effectiveness.
• Demonstrated ability to collaborate effectively with a strong focus on partnership and ROI.
• Prior experience with SAP S/4HANA, customer operations, sales operations, and related platforms such as MADI and Moxie.
• Prior experience with Direct (formerly Allergan Direct).
• Ability to create simple, effective solutions that support sales and ROI goals.
• Proficiency in PowerPoint and Excel.

Responsibilities

• Lead the creation and management of HCP promotions within Allē Admin or Direct for non-Facial brands.
• Partner with Brand Marketing, Finance, Business Technology, Analytics, and other internal stakeholders to plan and execute promotional campaigns.
• Manage Alle In-office Rebate promo exceptions and escalations through the Source of Truth Teams platform.
• Collaborate with internal partners across MLRC, Engineering, Master Data, Pricing, Business Analytics, and Customer Service Operations.
• Support allowance forecasting and budget planning in partnership with Finance.
• Document approvals, promotion details, and post-launch performance to support transparency and continuous improvement.
• Apply a test-and-learn mindset by leveraging data to evaluate results and inform future promotional strategies.
• Serve as a primary point of contact for Call Center and Sales teams regarding promotional plans and execution.
• Develop FAQs, work instructions, and training materials for Customer Service, and lead training sessions as needed.
• Provide clear, actionable directions for sales teams to support in-office execution.
• Partner with Brand teams to support collateral needs and field sales communications.
• Anticipate platform and analytics needs across stakeholder groups and recommend forward-looking solutions.
• Ensure MADI reporting is tailored to meet the needs of each salesforce and aligned to future business needs.
• Partner with Analytics to ensure PRISM dashboards effectively track promo performance.Prioritize and manage projects to ensure delivery on time and within budget, with close attention to sales close dates and quarterly objectives.
• Work with Data Science and Analytics teams to ensure timely, accurate reporting that supports decision-making.

Skills

Interpersonal skills

Cross-functional collaboration

Strategic thinking

Leadership

Presentation skills

Education

Bachelor’s degree in marketing or related field

Tools

SAP S/4HANA

Direct (Allergan Direct)

Moxie

Veeva Vault

Power BI

Snowflake

Job description

AbbVie’s Allergan Aesthetics seeks a qualified HCP Promotions Manager to drive promotional programs for non-Facial brands, coordinating with Brand Marketing, Finance, Analytics, and cross-functional teams. You will operationalize promotions from discovery to deployment, manage promo exceptions, and deliver data-driven programs that align with sales objectives.

The role emphasizes scalable processes, cross-functional leadership, and a customer-focused approach, with opportunities to influence