GTM Strategy Lead — Credit Card Growth & Activation

U.S. Bank; Minneapolis (MN); On-site; USD 133,000 - 157,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

401(k) and employer-funded retirement

Paid vacation

Sick and Safe Leave

Job summary

U.S. Bank is seeking a senior marketer to lead the go-to-market strategy for the Elan Financial Services Credit Card, driving activation, sales enablement, training, and engagement initiatives that support client growth and retention.

You will establish KPIs, leverage insights to optimize execution, and collaborate with relationship management, product, technology, and cross-functional teams to deliver scalable programs that deepen client relationships and accelerate adoption.

Qualifications

• 10+ years of related experience in marketing and marketing strategy.
• Strong knowledge of competitive market and banking/credit card services.
• Excellent verbal, written and presentation skills.

Responsibilities

• Lead go-to-market strategy for the Elan Financial Services Credit Card business.
• Drive client activation, sales enablement, training, and engagement initiatives.
• Establish KPIs to measure performance and leverage insights to optimize execution and client success.
• Partner with relationship management, sales, product, technology, and cross-functional teams to deliver scalable programs.

Skills

Marketing strategy

Leadership

Communication

Presentation skills

Adaptability

Education

Bachelor's degree or equivalent

Job description

U.S. Bank is seeking a senior marketer to lead the go-to-market strategy for the Elan Financial Services Credit Card, driving activation, sales enablement, training, and engagement initiatives that support client growth and retention.

You will establish KPIs, leverage insights to optimize execution, and collaborate with relationship management, product, technology, and cross-functional teams to deliver scalable programs that deepen client relationships and accelerate adoption.