GTM Strategy Lead - Card Programs & Activation

U.S. Bank; Chicago (IL); On-site; USD 133,000 - 157,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability insurance

401(k) and retirement plan

Paid vacation

Job summary

U.S. Bank is seeking a senior marketing leader to own the go-to-market strategy for the Elan Financial Services Credit Card business.

You will drive client activation, sales enablement, training and engagement initiatives to grow accounts and retain customers, while partnering with relationship management, product, technology, and other teams to deliver scalable programs. The role requires a Bachelor's degree (or equivalent), 10+ years in marketing and strategy, and strong leadership,

Qualifications

• Bachelor's degree, or equivalent work experience.
• 10+ years of related marketing and marketing strategy experience with proven results.

Responsibilities

• Lead the go-to-market strategy for the Elan Financial Services Credit Card business.
• Drive client activation, sales enablement, training, and engagement initiatives to support growth, satisfaction, retention, and new accounts.
• Establish KPIs and leverage insights to optimize execution and strengthen client success.
• Partner with relationship management, sales, product, technology, and cross-functional teams to deliver scalable programs.

Skills

Marketing strategy

Leadership

Communication

Presentation skills

Project management

Analytical thinking

Software proficiency

MBA or higher (plus)

Education

Bachelor's degree or equivalent

MBA or equivalent (plus)

Job description

U.S. Bank is seeking a senior marketing leader to own the go-to-market strategy for the Elan Financial Services Credit Card business.

You will drive client activation, sales enablement, training and engagement initiatives to grow accounts and retain customers, while partnering with relationship management, product, technology, and other teams to deliver scalable programs. The role requires a Bachelor's degree (or equivalent), 10+ years in marketing and strategy, and strong leadership,