Go-To-Market Strategy Lead - Card Growth & Activation

U.S. Bank; Milwaukee (WI); Hybrid; USD 133,000 - 157,000; Full time

Job summary

U.S. Bank seeks a senior marketing leader to own the go-to-market strategy for the Elan Financial Services Credit Card. You will drive client activation, sales enablement, training, and engagement initiatives that support growth, retention, and new account acquisition.

You will partner with relationship management, product, technology, and other teams to deliver scalable programs that deepen client relationships and accelerate adoption. This is a high-impact, cross-functional leadership role.

Qualifications

• Bachelor's degree or equivalent work experience required.
• 10+ years in marketing/marketing strategy with proven results.
• MBA or equivalent is a plus.

Responsibilities

• Lead go-to-market strategy for Elan Financial Services Credit Card.
• Drive activation, enablement, training, and engagement initiatives.
• Collaborate with cross-functional teams to optimize programs.

Skills

Organizational skills

Interpersonal skills

Team building

Verbal communication

Written communication

Presentation skills

Agility in thinking

Decision making

Problem solving

Project management

Advanced computer skills

Education

Bachelor's degree or equivalent work experience

MBA or equivalent markers of high achievement

Job description

U.S. Bank seeks a senior marketing leader to own the go-to-market strategy for the Elan Financial Services Credit Card. You will drive client activation, sales enablement, training, and engagement initiatives that support growth, retention, and new account acquisition.

You will partner with relationship management, product, technology, and other teams to deliver scalable programs that deepen client relationships and accelerate adoption. This is a high-impact, cross-functional leadership role.