GTM Strategy Lead — Commercial Banks

Visa; San Francisco (CA); Hybrid; USD 149,000 - 239,000; Full time

Job summary

Visa Direct is seeking a GTM Strategy Manager for the North America team to shape and execute go-to-market plans for commercial banks and financial institutions. You will develop data-driven commercialization strategies, create client-facing narratives, and enable sales with compelling materials.

Collaborate with product, marketing, solutioning, and cross-functional partners to translate market trends into actionable plans that accelerate growth and adoption.

Qualifications

• Bachelor's degree required with 5+ years in GTM, strategy, or payments.
• Strong analytical and problem-solving abilities with data-driven insights.
• Excellent written and verbal communication; able to translate complex concepts.

Responsibilities

• Lead GTM strategy and execution for North American commercial banks and financial institutions.
• Develop client-ready narratives, ROI models, and sales enablement assets.
• Collaborate with product, marketing, sales, and solutioning to translate market insights into actionable plans.
• Monitor effectiveness of client engagement strategies and share best practices.

Skills

Analytical thinking

Communication

Problem solving

Data-driven insights

Education

Bachelor's degree

Tools

SQL

Tableau

Power BI

Excel

PowerPoint

Job description

Visa Direct is seeking a GTM Strategy Manager for the North America team to shape and execute go-to-market plans for commercial banks and financial institutions. You will develop data-driven commercialization strategies, create client-facing narratives, and enable sales with compelling materials.

Collaborate with product, marketing, solutioning, and cross-functional partners to translate market trends into actionable plans that accelerate growth and adoption.