Go-To-Market Strategy Manager - Credit Card

U.S. Bank; Chicago (IL); On-site; USD 133,000 - 157,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability insurance

401(k) and retirement plan

Paid vacation

Job summary

U.S. Bank is seeking a senior marketing leader to own the go-to-market strategy for the Elan Financial Services Credit Card business.

You will drive client activation, sales enablement, training and engagement initiatives to grow accounts and retain customers, while partnering with relationship management, product, technology, and other teams to deliver scalable programs. The role requires a Bachelor's degree (or equivalent), 10+ years in marketing and strategy, and strong leadership,

Qualifications

• Bachelor's degree, or equivalent work experience.
• 10+ years of related marketing and marketing strategy experience with proven results.

Responsibilities

• Lead the go-to-market strategy for the Elan Financial Services Credit Card business.
• Drive client activation, sales enablement, training, and engagement initiatives to support growth, satisfaction, retention, and new accounts.
• Establish KPIs and leverage insights to optimize execution and strengthen client success.
• Partner with relationship management, sales, product, technology, and cross-functional teams to deliver scalable programs.

Skills

Marketing strategy

Leadership

Communication

Presentation skills

Project management

Analytical thinking

Software proficiency

MBA or higher (plus)

Education

Bachelor's degree or equivalent

MBA or equivalent (plus)

Job description

At U.S. Bank, we're on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive at every stage of your career. Try new things, learn new skills and discover what you excel at—all from Day One.

Job Description

Leads the go-to-market strategy for the Elan Financial Services Credit Card business, driving client activation, sales enablement, training, and engagement initiatives that support client growth, satisfaction, retention, and new account acquisition. Establishes and communicates key performance indicators to measure performance and business outcomes, leveraging insights to optimize execution and strengthen client success. Manages teams responsible for client activation, sales enablement, training, customer retention initiatives, and client event planning, ensuring financial institutions have the resources, education, and support needed to maximize program performance. Partners closely with relationship management, sales, product, technology, and other cross-functional teams to deliver scalable programs and experiences that deepen client relationships, accelerate adoption, and drive sustainable growth.

Basic Qualifications

• Bachelor's degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

• Advanced knowledge of competitive market and banking or credit card services. - Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus

Location Expectations

This role requires working from a U.S. Bank location three (3) or more days per week

If there's anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits

Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Review our full benefits available by employment status here.

U.S. Bank is an equal opportunity employer. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services. Learn more about the E-Verify program.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $133,365.00 - $156,900.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Posting may be closed earlier due to high volume of applicants