Director, CMS Agentic Commerce, GTM Focus

Visa; Foster City (CA); On-site; USD 180,000 - 300,000; Full time

Job summary

Visa is seeking a Director of Agentic Commerce GTM to lead the commercialization of one of its most strategic growth areas. You will define go-to-market strategy, engagement with clients, sales enablement, partnerships, and ecosystem expansion to drive adoption of agentic commerce capabilities globally.

You will work across Product, Sales, Partnerships, and Regional teams to translate emerging technologies into scalable business opportunities, engaging fintechs and technology partners, and

Qualifications

• Experience in creating vision statements and setting product goals.
• Experience in defining product strategy.
• Experience in product design.
• Experience in customer discovery and the design of new products based on that discovery.
• Experience in product execution.
• Experience in defining and leading plans to achieve product goals.
• Experience working in Agile frameworks and matrixed organizations.
• Experience in process or core banking best practices.
• Experience recruiting, growing, retaining, and leading technical talent.
• Experience collaborating in global, cross-functional team

Responsibilities

• Develop and execute go-to-market strategies for Visa's Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases.
• Translate new products and capabilities into clear value propositions, client narratives, and commercialization plans.
• Define priority customer segments, target markets, and market-entry strategies.
• Partner with Product and Regional teams to drive adoption and revenue growth, developing scalable GTM playbooks for use across regions and segments.
• Use adoption metrics, customer feedback, and market signals to refine GTM strategies.
• Support strategic client engagements, workshops, executive briefings, and industry events.
• Develop client narratives, competitive positioning, solution messaging, and supporting materials.
• Work with regional GTM leaders to identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways.
• Work with Product and Solutioning teams to assess product gaps, market readiness, and client adoption pathways.
• Gather customer feedback and field insights to inform product priorities and roadmap direction.
• Facilitate ideation workshops with design partners, Design, and Product Management to develop new solutions.
• Work with the Partnerships team to evaluate emerging participants, including agentic platforms, fintechs, and payment facilitators, and identify opportunities to extend Visa's capabilities through partnerships and integrations.
• Represent Visa in client meetings, industry forums, conferences, and strategic discussions, reinforcing Visa's leadership in agent-enabled payments and commerce.

Skills

Vision statements

Product goals

Product strategy

Product design

Customer discovery

Product execution

Lead plans

Agile frameworks

Cross-functional collaboration

Global teamwork

Education

Bachelor's Degree

Advanced Degree (MBA/JD/MD)

PhD

Job description

About Us

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale - tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters - to you, to your community, and to the world. Progress starts with you.

Job Description

Director, Agentic Commerce (GTM focus)

Role Overview

Visa is seeking a Director of Agentic Commerce GTM to serve as the commercialization leader for one of the company's most strategic emerging growth areas. This role is responsible for defining how Visa brings Agentic Commerce capabilities to market, including go-to-market strategy, client engagement, sales enablement, partnership development, ecosystem expansion, and commercialization execution. Success in this role will be measured by market adoption, customer engagement, strategic partnerships, and the ability to translate emerging technology trends into scalable business opportunities for Visa and its clients.

Operating at the intersection of Product, Sales, Partnerships, and Regional teams, this leader will connect emerging capabilities with real-world customer needs, helping shape value propositions, commercialization strategies, and market-entry plans that drive adoption globally. The Director will work closely with clients, fintechs, technology partners, and internal stakeholders to identify opportunities, validate demand, accelerate ecosystem development, and establish repeatable go-to-market motions that scale.

As commerce increasingly evolves to include AI agents, autonomous procurement, intelligent treasury workflows, agent-enabled commerce platforms, and new digital intermediaries, this leader will help clients and partners understand how these shifts are reshaping payments while positioning Visa at the center of the next generation of commerce.

Key Responsibilities

Go-to-Market Strategy & Commercialization

• Develop and execute go-to-market strategies for Visa's Agentic Commerce initiatives across commercial payments, money movement, treasury, procurement, embedded finance, and other CMS use cases.
• Translate new products and capabilities into clear value propositions, client narratives, and commercialization plans. Define priority customer segments, target markets, and market-entry strategies.
• Partner with Product and Regional teams to drive adoption and revenue growth, developing scalable GTM playbooks for use across regions and segments.
• Use adoption metrics, customer feedback, and market signals to refine GTM strategies.

Sales Enablement & Market Readiness

• Support strategic client engagements, workshops, executive briefings, and industry events.
• Develop client narratives, competitive positioning, solution messaging, and supporting materials, including executive presentations and thought leadership that articulate Visa CMS's approach to scaling agentic commerce.
• Work with regional GTM leaders to identify customer priorities, adoption barriers, market-specific opportunities, lighthouse clients, pilots, and commercialization pathways.
• Work with Product and Solutioning teams to assess product gaps, market readiness, and client adoption pathways.

Market Validation & Opportunity Development

• Gather customer feedback and field insights to inform product priorities and roadmap direction.
• Support strategic accounts pursuing commerce and payments transformation. Facilitate ideation workshops with design partners, Design, and Product Management to develop new solutions.
• Work with the Partnerships team to evaluate emerging participants, including agentic platforms, fintechs, and payment facilitators, and identify opportunities to extend Visa's capabilities through partnerships and integrations.
• Represent Visa in client meetings, industry forums, conferences, and strategic discussions, reinforcing Visa's leadership in agent-enabled payments and commerce.

Qualifications

Basic Qualifications

• 10 or more years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/MBA/JD/MD) or at least 3 years of work experience with a PhD.
• Experience in creating vision statements and setting product goals.
• Experience in defining product strategy.
• Experience in product design.
• Experience in customer discovery and the design of new products based on that discovery.
• Experience in product execution.
• Experience in defining and leading plans to achieve product goals.
• Experience working in Agile frameworks and matrixed organizations.
• Experience in process or core banking best practices.
• Experience recruiting, growing, retaining, and leading technical talent.
• Experience collaborating in global, cross-functional team