GTM Strategy Lead: Advertising Growth & Ops

Faire; San Francisco (CA); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Healthcare

Paid time off

Parental leave

Learning stipend

LinkedIn Learning access

Wellness stipend

Charitable matching

Career planning

Job summary

Faire is seeking a high-impact, data-driven Go-To-Market strategist to define and build the GTM approach for Faire’s advertising business. You will drive growth with cross-functional teams across Product, Sales, and Marketing, and present findings to leadership.

You’ll own key metrics, break down ambiguous problems, run deep analyses, and scale operational processes. This role blends strategic thinking with hands-on execution in a fast-paced, collaborative environment.

Qualifications

• 3+ years of relevant work experience in analytics, consulting, product, business operations, or finance.
• Advanced Excel and SQL.
• Strong product and business intuition with metrics focus.
• Strong communication, fast learner, and ability to present data-driven insights to diverse audiences.

Responsibilities

• Define and build the go-to-market strategy behind Faire’s advertising business.
• Set strategy to expand advertising as a durable growth lever and enable brand-facing sales teams.
• Leverage GTM insights to drive cross-functional strategies and experiments.
• Lead end-to-end projects: analyses, planning, and opportunity identification.
• Regularly present performance, insights, and recommendations to go-to-market teams and leadership.
• Break down complex problems to uncover actionable insights and drive strategies.
• Own important business metrics and surface salient insights to drive them.
• Develop scalable operational processes and fill gaps in the organization.

Skills

Excel

SQL

Analytical thinking

Communication

Strategic thinking

Job description

Faire is seeking a high-impact, data-driven Go-To-Market strategist to define and build the GTM approach for Faire’s advertising business. You will drive growth with cross-functional teams across Product, Sales, and Marketing, and present findings to leadership.

You’ll own key metrics, break down ambiguous problems, run deep analyses, and scale operational processes. This role blends strategic thinking with hands-on execution in a fast-paced, collaborative environment.