GTM Strategy Director: Scale Nationwide Initiatives

iHeartMedia; Glenmont (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

iHeartMedia is seeking a senior leader to shape go-to-market strategies across the company’s multi‑platform initiatives. You will translate national concepts into market‑ready plays and partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to drive revenue and scale programs.

You will build practical tools for sellers, including one-pagers and playbooks, and ensure consistent execution across local markets while maintaining guardrails and pricing ideas.

Qualifications

• 8+ years in GTM strategy, sales strategy, or related areas.
• Proven experience scaling multi-market or national-to-local initiatives.
• Understanding of how local and national sales teams operate differently.
• Experience collaborating with programming, sales, and marketing teams.
• Media, audio, or entertainment background preferred.

Responsibilities

• Translate national initiatives into scalable market offerings.
• Lead GTM strategy for large multi-platform initiatives.
• Create modular playbooks with clear entry points for sellers.
• Build the Market Scaling Engine for local, regional, and national reach.
• Partner with cross-functional teams to align priorities and pricing frameworks.

Skills

GTM strategy

Sales strategy

Commercial ops

Cross-functional

Product marketing

Media/entertainment

Pricing

Tools

Salesforce CRM

Excel

Power BI

Job description

iHeartMedia is seeking a senior leader to shape go-to-market strategies across the company’s multi‑platform initiatives. You will translate national concepts into market‑ready plays and partner with Programming, Sales, Marketing, Finance, Legal, Operations, and Research to drive revenue and scale programs.

You will build practical tools for sellers, including one-pagers and playbooks, and ensure consistent execution across local markets while maintaining guardrails and pricing ideas.