GTM Strategy Lead - Creator Revenue & Growth

confidential; United States; Hybrid; USD 120,000 - 130,000; Full time

Job summary

Acast is seeking an Associate Director, GTM Strategy in New York to lead proactive go-to-market efforts for our US business. You will own the Commercial Slate, shaping creator programming, cultural moments, and opportunities that drive revenue.

You will collaborate with Creator Network, Originals, Marketing, and Sales to turn ideas into sellable opportunities. The role requires exceptional storytelling, strong project management, and a passion for connecting culture with advertiser needs.

Qualifications

• Demonstrated experience in go-to-market strategy, integrated marketing, sales marketing, or commercial strategy.
• Strong understanding of the advertising landscape, including branded content, sponsorships, and integrated marketing.
• Creative thinker who turns ideas into compelling commercial opportunities.
• Excellent storytelling and presentation skills with persuasively crafted sales decks.
• Strong project management, capable of juggling multiple priorities and delivering results.
• Natural collaborator across teams to align perspectives and drive opportunities.
• Strong pulse on culture, media trends, and the creator economy, connecting creators to advertiser needs.
• Entrepreneurial mindset and willingness to roll up sleeves to get things done.
• Experience in podcasting, digital media/publishing, or creator-led entertainment is a plus.

Responsibilities

• Own proactive GTM planning and tentpoles, identifying cultural moments and creator programming to market.
• Develop commercial strategies for priority creators, launches, tours, live events, and original programming.
• Lead sales enablement and activation of opportunities with regular updates to sales teams.
• Provide strategic marketing support, including RFP responses and cross-functional marketing initiatives.

Skills

Go-to-market strategy

Integrated marketing

Sales enablement / marketing

Creative thinking

Storytelling

Presentation skills

Project management

Collaboration

Creator economy awareness

Job description

Acast is seeking an Associate Director, GTM Strategy in New York to lead proactive go-to-market efforts for our US business. You will own the Commercial Slate, shaping creator programming, cultural moments, and opportunities that drive revenue.

You will collaborate with Creator Network, Originals, Marketing, and Sales to turn ideas into sellable opportunities. The role requires exceptional storytelling, strong project management, and a passion for connecting culture with advertiser needs.