GTM Strategy Director, Creator Programs

Acast; New York (NY); On-site; USD 120,000 - 130,000; Full time

Job summary

Acast is seeking an Associate Director, GTM Strategy to lead proactive go-to-market efforts for the US business. You will own the Commercial Slate, collaborating with Creator Network, Sales and Marketing to turn creator programming and cultural moments into revenue opportunities.

You’ll connect culture, creators, audiences, and advertisers to turn ideas into compelling packages, drive sell-through, and empower sales with strong GTM materials and strategies.

Qualifications

• Experience in go-to-market strategy, integrated marketing, sales marketing, or commercial strategy within media/advertising/creator economy.
• Strong understanding of the advertising landscape, including branded content, sponsorships, and integrated marketing.
• Creative thinker who turns ideas into compelling commercial opportunities.
• Excellent storytelling and presentation skills with polished sales decks.

Responsibilities

• Own Acast's forward-looking commercial calendar, identifying cultural moments and opportunities.
• Lead development of proactive offerings from planning to sales materials.
• Lead Commercial Slate process with Creator Network, Originals, and Sales to prioritize opportunities.
• Develop sales-ready strategies for priority creators, launches, tours, and original programming.

Skills

GTM strategy

Integrated marketing

Commercial strategy

Storytelling

Presentation skills

Cross-functional collaboration

Job description

Acast is seeking an Associate Director, GTM Strategy to lead proactive go-to-market efforts for the US business. You will own the Commercial Slate, collaborating with Creator Network, Sales and Marketing to turn creator programming and cultural moments into revenue opportunities.

You’ll connect culture, creators, audiences, and advertisers to turn ideas into compelling packages, drive sell-through, and empower sales with strong GTM materials and strategies.