Senior Media Strategy Manager — Multi-Platform Campaigns

iHeartMedia; Los Angeles (CA); Sur place; USD 72 000 - 90 000; Plein temps

Avantages offerts par ce poste

Medical, dental and vision insurance

Life insurance

Paid vacation and sick time

Paid holidays

401K plan

Employee Assistance Program (EAP)

Résumé du poste

iHeartMedia in Los Angeles, CA, is seeking an experienced Senior Manager, Media Strategy to join our fast-paced team. The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers.

The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group to develop strategies

Qualifications

• Basic knowledge of media strategy and the role of different media channels in delivering client objectives and KPIs.
• Knowledge of basic media math and media research techniques.
• Strong written and verbal communication with ability to explain complex information simply.
• Ability to manage multiple projects concurrently and meet deadlines under pressure.
• 4–5 years of advertising/media planning experience across broadcast and digital.
• Excellent Excel skills and data-driven decision making.

Responsabilités

• Partner with sellers on a select list of accounts to develop client briefs aligned with objectives and KPIs.
• Develop a multi-platform media strategy based on briefs, research, and asset knowledge.
• Use planning tools to create an optimized top-line plan and platform mix.
• Direct internal divisions to build platform-specific plans and schedules.
• Create detailed consolidated summary plans for Sales and internal teams.
• Collaborate with Sales, Marketing, Research and Revenue Management on strategy development.

Connaissances

Media strategy

Media math

Strong communication

Project management

Attention to detail

Excel proficiency

Independent work

Outils

Excel

Description du poste

iHeartMedia in Los Angeles, CA, is seeking an experienced Senior Manager, Media Strategy to join our fast-paced team. The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers.

The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group to develop strategies