GTM Project Manager — APAC Launch Leader

Maker Lab; United States; Remote; USD 120,000 - 160,000; Full time

Job summary

Maker Lab is seeking a skilled GTM Project Manager to join a dynamic customer experience team. You will coordinate cross-functional efforts to ensure flawless go-to-market execution for products across physical retail and e-commerce, with a focus on APAC insights and performance reporting.

You will lead end-to-end GTM programmes, from planning to post-launch analysis, and drive best-practice sharing across markets to scale winning strategies.

Qualifications

• 7+ years of experience in go-to-market strategy and execution.

Responsibilities

• Collaborate with stakeholders to define and document go-to-market plans across the full product portfolio spanning physical retail and e-commerce channels.
• Support end-to-end GTM programme management for product launches from initial planning and briefing through to post-launch analysis and reporting.
• Support market and channel expansion initiatives by compiling market insights, channel data, and analysis to inform GTM recommendations.
• Champion APAC shopper insights and lead the performance and results reporting process coordinating across functions to gather inputs and synthesise findings.
• Lead APAC best practice sharing with a multiplier mindset driving scale and cross-pollination of learnings and winning strategies across markets.
• Continuously assess and refine processes and best practices to improve efficiency and effectiveness for future launches.
• Serve as the key point of contact and liaison across complex cross-functional teams ensuring a unified and effective GTM strategy from brief to launch.
• Proactively identify potential risks, bottlenecks, and dependencies developing mitigation plans and operational systems to keep programmes on track.
• Establish and maintain clear communication channels providing regular updates on programme status, key milestones, and performance to all stakeholders.
• Serve as key APAC point of contact for security and demo device management for retail store environments.

Skills

GTM strategy

Cross-functional leadership

Stakeholder management

Data analysis

Presentation skills

English communication

Asana

Jira

Smartsheet

Tools

Asana

Jira

Smartsheet

Job description

Maker Lab is seeking a skilled GTM Project Manager to join a dynamic customer experience team. You will coordinate cross-functional efforts to ensure flawless go-to-market execution for products across physical retail and e-commerce, with a focus on APAC insights and performance reporting.

You will lead end-to-end GTM programmes, from planning to post-launch analysis, and drive best-practice sharing across markets to scale winning strategies.