GTM Lead, HotelTech — Remote & High-Impact Growth

BnBerry LLC; United States; Remote; USD 140,000 - 220,000; Full time

Benefits offered by this job

Fully remote

Competitive compensation + performance

Paid time off

Job summary

BnBerry LLC is seeking a senior Product Marketing / GTM Lead to build the go‑to‑market engine for BnBerry’s hotel technology products. You will define ICPs, positioning, and launch plans, partnering with Product and Sales to drive measurable pipeline and revenue.

You will own messaging, content, sales enablement, and analytics to connect strategy with real business impact in a fast-paced, async‑friendly environment.

Qualifications

• 7+ years in marketing with strong exposure to B2B SaaS, product marketing, GTM or growth.
• Proven ownership of product launches or GTM initiatives for complex, technical products.
• Ability to translate product value into measurable business outcomes using data.

Responsibilities

• Define ICPs, messaging, and launch plans for new hotel‑tech products.
• Lead market validation, including customer interviews and competitive research.
• Develop sales enablement materials and campaigns linked to pipeline and revenue.
• Build a marketing analytics framework to track CAC, CPL, MQL/SQL quality, and ROI.
• Partner with Product and Sales to ensure alignment and measurable impact.

Skills

B2B SaaS

Product launches

Sales enablement

Marketing analytics

English copywriting

Tools

GA4

Mixpanel

Amplitude

HubSpot

Salesforce

Job description

BnBerry LLC is seeking a senior Product Marketing / GTM Lead to build the go‑to‑market engine for BnBerry’s hotel technology products. You will define ICPs, positioning, and launch plans, partnering with Product and Sales to drive measurable pipeline and revenue.

You will own messaging, content, sales enablement, and analytics to connect strategy with real business impact in a fast-paced, async‑friendly environment.