GTM Lead (Bay Area)

Unit; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

A fast-growing fintech firm in San Francisco is looking for a GTM Lead to establish its presence in the Bay Area. This senior, hands-on role combines strategic sales with ecosystem development, focusing on closing complex deals and driving revenue growth. Ideal candidates have over 6 years of experience in customer-facing roles, strong communication skills, and a deep curiosity about fintech. This position requires strong in-person engagement across the Bay Area and offers a unique opportunity to shape the firm's go-to-market strategy.

Qualifications

• 6+ years of experience in customer-facing or ecosystem-facing role.
• Experience in management or strategy consulting valued.
• Strong relationships across the Bay Area startup and VC ecosystem.

Responsibilities

• Own the full commercial lifecycle across complex, consultative deals.
• Drive pipeline creation and revenue execution.
• Represent Unit in the market through ecosystem engagement.

Skills

Customer-facing experience

Strong networking skills

Exceptional communication

Commercial instincts

Entrepreneurial mindset

Job description

ABOUT UNIT

Unit is a market leader in embedded finance. We offer ready-to-launch financial services - like banking and capital - and serve millions of end-users across ~100 customers, including Wix, Honeybook, Relay, and more.

We’re repeat founders with technical backgrounds, working hard to build a successful company that we’re proud to work at. Our product moves $40b+ annually and processes 12m+ API calls daily. We’ve raised $160m+ from top investors including Insight, Accel, and 60+ angels.

THE ROLE

We’re hiring a GTM Lead (Bay Area) to establish and scale Unit’s presence in the region at a critical stage of growth.

This is a senior, hands-on market-building role combining strategic sales execution with ecosystem development. You will generate and advance strategic opportunities, own complex consultative deals, and convert them into long‑term commercial partnerships.

You’ll build relationships with founders, executives, and investors across the SaaS vertical and fintech ecosystem while representing Unit as a trusted partner in the Bay Area market.

This is a revenue‑generating role focused on closing strategic accounts and driving revenue growth.

You will report directly to the CEO, operating with autonomy while helping shape Unit’s go‑to‑market presence in the region as we scale.

This role is based in San Francisco and requires a strong in‑person presence across the Bay Area.

KEY RESPONSIBILITIES

• Own the full commercial lifecycle across complex, consultative deals, from discovery and solution design through negotiation and close. This role focuses primarily on advancing strategic opportunities, including enterprise accounts.

• Drive pipeline creation and revenue execution by leveraging your network and acting as a trusted advisor to founders, investors, and partners in the fintech and vertical SaaS ecosystem.

• Represent Unit in the market through ecosystem engagement, founder conversations, partner sessions, and key industry events.

• Partner cross‑functionally with Marketing and Product to develop demand generation strategies and translate market insights into product direction.

• Design and iterate on the sales process and GTM playbook, shaping messaging, qualification criteria, and pipeline development.

WHAT WE’RE LOOKING FOR

We are open to candidates from a variety of professional backgrounds.

• 6+ years of experience in a customer‑facing or ecosystem‑facing role. Relevant backgrounds may include startup ex‑founders, venture capital, strategy & management consulting, partnerships, or B2B sales/GTM operator.

• Experience in management or strategy consulting is also highly valued. Backgrounds from firms such as BCG, McKinsey, Bain, or similar consulting practices with fintech exposure are a plus.

• Strong relationships across the Bay Area startup and VC ecosystem, with the ability to generate opportunities through network‑driven introductions.

• Commercial instincts and a clear interest in owning revenue outcomes and closing complex, consultative deals.

• Exceptional communication and storytelling skills, with the ability to simplify complex technical concepts.

• Deep curiosity about fintech and excitement about how infrastructure businesses can reshape industries.

• Entrepreneurial mindset with the ability to operate independently, build new sales motions from scratch, and represent Unit externally at the highest level.

LIFE AT UNIT

Working at Unit means joining a global team on a mission to create a more equitable financial ecosystem. We’re a fast‑growing team of individuals who are passionate about their work, see the big picture and always seek to empower our clients and their end‑customers.