GTM Growth Marketing Lead — FinTech

Vericast; San Antonio (TX); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401K with company match

PTO and paid holidays

Life Insurance

Employee assistance

Pet insurance

Job summary

Vericast is seeking a GTM & Growth Marketing Manager to partner with marketing, product, sales and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives.

Translate GTM strategies into actionable marketing plans, including messaging, content, digital activation, sales enablement support, campaigns, and events. Manage GTM timelines and cross-functional workstreams to ensure execution.

Qualifications

• 3–6 years of B2B marketing experience in fintech, martech, SaaS or banking tech.
• Experience executing go-to-market programs or integrated marketing campaigns.
• Strong content development and storytelling capabilities.
• Understanding digital marketing channels and modern B2B buyer journeys.
• Experience collaborating with product, sales, creative, digital and demand generation teams.

Responsibilities

• Go-to-Market (GTM) execution and content creation across target audiences and market segments.
• Translate product capabilities into client-focused business outcomes and ensure consistent messaging.
• Lead end-to-end GTM execution for new products and strategic initiatives.
• Develop digital-first marketing approaches and activate campaigns against priority accounts.
• Support events, webinars and executive programs with messaging and follow-up campaigns.

Skills

GTM Execution

Content Creation

Digital Marketing

Event Management

Project Management

Education

Bachelor's Degree in Marketing, Communications or related field

Tools

CRM

Marketing Automation

ABM Tools

Microsoft Office

Job description

Vericast is seeking a GTM & Growth Marketing Manager to partner with marketing, product, sales and other stakeholders to execute integrated go-to-market strategies for priority solutions, audiences, and growth initiatives.

Translate GTM strategies into actionable marketing plans, including messaging, content, digital activation, sales enablement support, campaigns, and events. Manage GTM timelines and cross-functional workstreams to ensure execution.