GTM Strategy & Operations Lead - FinTech City Programs

Open Rewards Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Job summary

Open Rewards Inc. is seeking a growth-oriented GTM leader to drive go-to-market initiatives from strategy to execution. You will translate growth priorities into campaigns, workflows, and playbooks across partner communities, working closely with the founders.

This role moves from planning to hands-on execution, defining who to reach, which messages and channels to use, assets to create, and how to measure success across markets.

Qualifications

• 3+ years experience in go-to-market strategy, product marketing, revenue or sales operations.
• Track record of owning a go-to-market motion end to end with rollout through adoption.
• Able to translate vague goals into concrete, repeatable campaigns and assets.
• Organized, methodical and able to deliver projects with strong follow-through.

Responsibilities

• Own the GTM motions end-to-end across city launches, consumer growth, merchant engagement, and program performance.
• Manage Open Rewards' social media accounts, content calendar, and performance tracking.
• Write and curate content across blogs, case studies, newsletters, and sales collateral.
• Turn successful city programs into compelling stories with data, quotes, and case studies.
• Plan and execute go-to-market for every new city launch with timelines, coordination, and campaigns.
• Build and manage local creator and influencer campaigns to boost awareness and adoption.
• Develop local partnerships with chambers, business associations, and community groups.
• Own merchant engagement campaigns including onboarding, kits, and re-engagement.
• Drive consumer growth through referrals, lifecycle emails, in-app campaigns, and promotions.

Skills

Go-to-market strategy

Product marketing

Revenue operations

Sales operations

Content creation

Job description

Open Rewards Inc. is seeking a growth-oriented GTM leader to drive go-to-market initiatives from strategy to execution. You will translate growth priorities into campaigns, workflows, and playbooks across partner communities, working closely with the founders.

This role moves from planning to hands-on execution, defining who to reach, which messages and channels to use, assets to create, and how to measure success across markets.