Growth Marketing & GTM Lead

Content Creators; San Antonio (TX); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

401K with company match

PTO

Life insurance

Employee assistance

Pet insurance

Workplace flexibility

Job summary

Vericast is seeking a GTM & Growth Marketing Manager to partner with marketing, product, and sales to drive integrated go-to-market strategies for priority solutions. Translate GTM plans into messaging, content, and campaigns, coordinating cross-functional workstreams to move programs from strategy to execution.

You will contribute fresh ideas, own timelines, and deliverables while collaborating with executives to improve engagement and revenue opportunities through data-driven marketing

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 3–6 years of B2B marketing experience in fintech, martech, SaaS or banking tech.
• Experience executing go-to-market programs or integrated marketing campaigns.
• Strong content development and storytelling capabilities.
• Familiarity with marketing technology, CRM, marketing automation, ABM, intent data, analytics, and AI-enabled tools.

Responsibilities

• Develop differentiated product positioning and messaging across target audiences.
• Translate strategies into actionable marketing plans, campaigns, and events.
• Manage GTM timelines, deliverables, and cross-functional workstreams.
• Lead end-to-end GTM execution for new products and initiatives.
• Collaborate with marketing, sales, and product leadership to align launches with pipeline and revenue goals.
• Identify opportunities to improve engagement through emerging B2B marketing practices.

Skills

GTM execution

Content development

B2B marketing

Digital marketing

ABM

Marketing automation

CRM

AI-enabled marketing

Writing

Presentation

Project management

Stakeholder collaboration

Strategic thinking

Education

Bachelor’s Degree in Marketing

Tools

Microsoft Office

CRM

Marketing automation

Job description

Vericast is seeking a GTM & Growth Marketing Manager to partner with marketing, product, and sales to drive integrated go-to-market strategies for priority solutions. Translate GTM plans into messaging, content, and campaigns, coordinating cross-functional workstreams to move programs from strategy to execution.

You will contribute fresh ideas, own timelines, and deliverables while collaborating with executives to improve engagement and revenue opportunities through data-driven marketing