GTM Growth Lead — Build a High-Impact BDR Engine

Access | Information Management; Peabody (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Access | Information Management is seeking a GTM Growth Manager to lead our BDR organization within Marketing, turning inbound demand into qualified, sales-accepted pipeline. You will manage six BDRs across the United States and offshore locations, coaching and aligning with Sales on onboarding, enablement, and governance.

The role emphasizes data-driven funnel optimization, cross-functional collaboration with Revenue Ops, and scalable plays across healthcare, energy, and enterprise accounts.

Qualifications

• Six or more years of experience in B2B sales development, demand generation, growth, revenue operations, or a related go-to-market function.
• Two or more years of direct people management experience, with responsibility for team goals and performance.
• Demonstrated experience running both inbound qualification and outbound prospecting motions in an enterprise or complex B2B environment.
• A record of managing to pipeline and conversion outcomes, not activity metrics alone.

Responsibilities

• Lead and develop a distributed BDR team across the United States and offshore locations.
• Run weekly one-on-ones, call and sequence reviews, pipeline inspection, coaching plans, and regular calibration.
• Build onboarding and ongoing enablement for enterprise, Healthcare, Energy, and inbound qualification motions.
• Define and manage tiered response SLAs, qualification standards, routing logic, and lead recycling.
• Own inbound and outbound qualification engines and ensure alignment with Sales and Revenue Operations.
• Run the business with data and discipline, including forecast, scorecards, and CRM hygiene.

Skills

B2B sales development

People management

CRM proficiency

Marketing automation

Tools

CRM

Marketing Automation

Sales Engagement

Data Analytics Tools

Job description

Access | Information Management is seeking a GTM Growth Manager to lead our BDR organization within Marketing, turning inbound demand into qualified, sales-accepted pipeline. You will manage six BDRs across the United States and offshore locations, coaching and aligning with Sales on onboarding, enablement, and governance.

The role emphasizes data-driven funnel optimization, cross-functional collaboration with Revenue Ops, and scalable plays across healthcare, energy, and enterprise accounts.