GTM Growth Lead – AI-Powered Pipeline

Veritiv; Atlanta (GA); Hybrid; USD 80,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

401k

Paid time off

Tuition reimbursement

Mentorship opportunities

Job summary

Veritiv is looking for a Go To Market (GTM) Specialist in Atlanta, Georgia. This role involves generating leads and nurturing them to create a robust sales pipeline. You will be responsible for leveraging AI tools, executing GTM strategies, and aligning efforts with Sales to maximize lead conversion.

The ideal candidate will have over 7 years of experience in marketing with proven expertise in AI-enabled prospecting. The role offers a collaborative environment and comprehensive benefits including healthcare and professional development.

Qualifications

• 7+ years of experience in marketing or go-to-market strategy.
• Experience with AI tools for lead generation.
• Ability to manage multiple projects under pressure.

Responsibilities

• Generate inbound and outbound leads using AI-powered tools.
• Nurture leads to sales readiness through multi-touch workflows.
• Track and report KPIs related to lead generation and pipeline.

Skills

AI-enabled prospecting experience

Strong communication skills

Project management skills

Customer service skills

Problem-solving skills

Relationship building

Education

Bachelor's Degree

Tools

Salesforce.com

CRM tools

Job description

Veritiv is looking for a Go To Market (GTM) Specialist in Atlanta, Georgia. This role involves generating leads and nurturing them to create a robust sales pipeline. You will be responsible for leveraging AI tools, executing GTM strategies, and aligning efforts with Sales to maximize lead conversion.

The ideal candidate will have over 7 years of experience in marketing with proven expertise in AI-enabled prospecting. The role offers a collaborative environment and comprehensive benefits including healthcare and professional development.