GTM & Field Enablement Lead — Hybrid, AI-Driven Sales Tools

CARFAX; Centreville (VA); Ibrido; USD 88.000 - 132.000; Tempo pieno

Vantaggi offerti da questo lavoro

Competitive compensation

Health and wellness benefits

Retirement with company match

Descrizione del lavoro

CARFAX, a Mobility Global division, seeks an experienced Marketing Manager for GTM and Field Enablement to align Marketing with 300+ sales reps in the Dealer Business Unit. You’ll tailor messaging into practical sales tools, manage field communications, and organize the sales content hub in a hybrid US-based role.

You’ll collaborate with product marketing SMEs and the Director of Rep Enablement, own field-friendly assets, and leverage AI to speed insights and reporting.

Competenze

• 8-10 years of experience in B2B Product Marketing, Field Marketing, or Sales Enablement.
• Strong Content Creator: proven track record of creating collateral, one-pagers, and sales playbooks.
• Excellent communicator: adept at field manager interactions, reps feedback, and internal communications.
• Pragmatic with AI: proficient using AI tools to accelerate work and generate reports.
• Organized & self-driven: able to manage files, deadlines, and projects with minimal supervision.
• Willingness to travel 2-4 times per year for key meetings.

Mansioni

• Develop tailored sales tools by converting product messaging into rep-ready materials.
• Create GTM launch playbooks for new features, with clear target audiences and customer value.
• Lead weekly field communications and maintain a searchable sales content hub.
• Generate automated executive briefings summarizing field sentiment and tool adoption.
• Collaborate with Product Marketing SMEs and Director of Rep Enablement to integrate tools into training.

Conoscenze

B2B Product Marketing

Field Marketing

Sales Enablement

Content Creation

Communication

AI for Marketing

Organization

Travel Flexibility

Strumenti

Highspot

Seismic

Descrizione del lavoro

CARFAX, a Mobility Global division, seeks an experienced Marketing Manager for GTM and Field Enablement to align Marketing with 300+ sales reps in the Dealer Business Unit. You’ll tailor messaging into practical sales tools, manage field communications, and organize the sales content hub in a hybrid US-based role.

You’ll collaborate with product marketing SMEs and the Director of Rep Enablement, own field-friendly assets, and leverage AI to speed insights and reporting.