GTM Engineer - AI Enablement

Priori (HearstLab); United States; Remote; USD 110,000 - 170,000; Full time

Job summary

Priori is seeking an Outbound Engine Builder to design and scale a modern outbound system for enterprise legal teams. This role emphasizes signal-driven workflows over activity volume, focusing on high-probability opportunities and senior legal and legal operations leaders at Fortune 1000 companies.

You will build, test, and refine segmentation, targeting, and multi-channel campaigns across email, LinkedIn, and automation tools, while ensuring data quality and CRM/GTM integration.

Qualifications

• Experience building outbound systems, not only sequencing.
• Ability to turn data into targeting and messaging.
• Strong written communication tailored for senior buyers.
• Familiarity with enterprise buying processes.

Responsibilities

• Build a signal-driven outbound engine with high-intent signals.
• Define ICP segments and tier accounts by engagement likelihood.
• Create scalable personalization from account insights.
• Run multi-channel outbound campaigns across email and LinkedIn.
• Own tooling, data quality, and CRM/GTM integrations.

Skills

Outbound systems design

Signal-driven outbound

ICP segmentation

Data-driven messaging

Writing clarity

Cross-functional collaboration

Tools

Clay

Apollo

Smartlead

Job description

Priori is seeking an Outbound Engine Builder to design and scale a modern outbound system focused on enterprise legal teams. This role is not a traditional SDR position; instead of being measured on activity volume or meetings booked, you will be responsible for creating a signal-driven outbound process that identifies high-probability opportunities and initiates meaningful conversations with senior legal and legal operations leaders at Fortune 1000 companies.

Responsibilities will include:

• Build a signal-driven outbound engine by identifying high-intent buying signals (such as new hires, RFPs, cost initiatives) and developing workflows to capture, prioritize, and maintain a dynamic target account list
• Design segmentation and targeting by defining ICP segments based on fit and timing, tiering accounts by likelihood to engage, and continuously refining targeting based on performance
• Create scalable personalization by turning account insights into structured, repeatable personalization frameworks that deliver real value in outbound efforts
• Execute multi-channel outbound campaigns across email, LinkedIn, and other channels, balancing high-touch outreach with scalable automation and ongoing testing
• Own tooling and infrastructure by managing outbound tools and workflows, ensuring data quality and deliverability, and integrating efforts with CRM and GTM systems

You’re a great fit if you:

• Have experience building outbound systems, not just executing sequences
• Possess a strong grasp of modern outbound tools (such as Clay, Apollo, Smartlead)
• Can turn data into actionable targeting and messaging
• Demonstrate clear, concise, value-driven writing

Mindset:

• Strategic thinker focused on relevance and timing over volume
• Willing to do unscalable work to uncover patterns
• Curious and experimental, with a focus on outcomes

Nice to have:

• Experience selling into enterprise or complex buying environments
• Familiarity with legal, procurement, or professional services
• Experience with APIs, data enrichment, or automation workflows

What success looks like:

• A repeatable system generating high-quality outbound opportunities
• Consistent engagement with senior legal and legal operations leaders
• Clear visibility into what drives pipeline
• Shift from cold outreach to timely, relevant conversations