GTM Engineer — AI-Driven Growth & Marketing Ops

Socket.dev; Bolingbrook, Chicago (IL, IL); Hybrid; USD 90,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped Commission Structure

Healthcare Coverage

Life insurance

EAP

Parental Leave

401(k)

Home Office stipend

Cell phone reimbursement

Flexible PTO

Job summary

Formic is seeking a Go-To-Market (GTM) Engineer to serve as the technical backbone of our marketing stack. You will own the systems, the data flows, and the infrastructure powering multi-channel campaigns, driving scalable lead generation with AI-powered workflows.

You will collaborate with Marketing, Sales, and RevOps to ideate and implement campaigns across email, video, social, and paid channels, while ensuring accurate measurement, dashboards, and data integrity.

Qualifications

• 3+ years in GTM Engineering, Marketing Operations or a similar technical role.
• Hands-on experience deploying, integrating, and managing marketing/sales tech stacks in a B2B environment.
• Experience using AI tools (Claude, OpenAI or similar LLMs) to automate GTM workflows.

Responsibilities

• Own the technical setup, deployment, and ongoing management of our full GTM tech stack to drive pipeline growth and ensure clean data flow.
• Design and build automated, AI-powered outreach systems and workflows that drive lead generation at scale.
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels.
• Build campaigns with tracking and attribution so performance is measurable, reportable, and improvable.
• Create dashboards and reporting to surface pipeline metrics, campaign ROI, CAC, and conversion data.

Skills

GTM Engineering

Marketing Operations

AI workflows

Data analysis

Campaign ideation

Cross-functional collaboration

Project ownership

Education

Bachelor's degree in Decision Intelligence, Marketing Analytics, CS

Tools

Apollo

Instanlty

Claude

OpenAI

HeyGen

Job description

Formic is seeking a Go-To-Market (GTM) Engineer to serve as the technical backbone of our marketing stack. You will own the systems, the data flows, and the infrastructure powering multi-channel campaigns, driving scalable lead generation with AI-powered workflows.

You will collaborate with Marketing, Sales, and RevOps to ideate and implement campaigns across email, video, social, and paid channels, while ensuring accurate measurement, dashboards, and data integrity.