GTM Automation Architect

Formic Technologies Inc.; San Francisco (CA); On-site; USD 90,000 - 160,000; Full time

Benefits offered by this job

Equity in Formic

Uncapped Commission Structure

Comprehensive Healthcare Coverage (BC/

Life and disability insurance

Employee Assistance Program (EAP)

Parental Leave (up to 12 weeks)

401(k) retirement plan

Home Office Stipend

Monthly cell phone reimbursement

Flexible Time Off

Job summary

Formic Technologies Inc. is seeking a Go-To-Market Engineer to own the GTM tech stack, AI-powered outreach, and multi-channel campaigns.

You will partner with Marketing and Sales leadership to scale qualified leads while ensuring data integrity and measurable outcomes. You will design and deploy AI-enabled workflows, work across email, video, social, and paid channels, and drive experimentation with a strong analytical mindset.

Qualifications

• 3+ years of GTM Engineering or a similar technical role.
• Hands-on experience deploying, integrating, and managing marketing and sales technology stacks in a B2B environment.
• Experience using AI tools to automate, personalize, or accelerate GTM workflows.
• Strong analytical mindset: design experiments, analyze results, and make data-driven decisions.
• Creative thinker who can contribute to campaign ideation and messaging, not just technical execution.
• Ability to manage multiple projects in a fast-moving environment with shifting priorities.
• Hands-on, high-ownership role building from scratch and collaborating cross-functionally.
• Experience working with Sales, RevOps, and Marketing stakeholders.

Responsibilities

• Own the technical setup, deployment, and ongoing management of the full GTM tech stack to drive pipeline growth.
• Design and build automated, AI-powered outreach systems and workflows for lead generation at scale.
• Partner with Marketing and Sales leadership to ideate and execute multi-channel campaigns across email, video, social, and paid channels.
• Build campaigns with tracking and attribution so performance is measurable and improvable.
• Create and maintain dashboards and reporting to surface pipeline metrics, ROI, CAC, and conversions.
• Evaluate and integrate new tools and platforms to accelerate lead generation or campaign performance.
• Collaborate with content, design, and sales to ensure campaigns are cohesive and on-brand.
• Support A/B testing frameworks, analyze results, and translate findings into actionable iterations.
• Maintain data quality across marketing and sales platforms.
• Act as an internal SME on AI-driven GTM systems.

Skills

GTM Engineering

Marketing Operations

AI tools

Analytical mindset

Campaign ideation

Project management

Cross-functional collaboration

Education

Bachelor's degree in Decision Intelligence, Marketing Analytics, Computer Science or similar

Tools

Apollo

Instantly

HeyGen

Claude

OpenAI

Job description

Formic Technologies Inc. is seeking a Go-To-Market Engineer to own the GTM tech stack, AI-powered outreach, and multi-channel campaigns.

You will partner with Marketing and Sales leadership to scale qualified leads while ensuring data integrity and measurable outcomes. You will design and deploy AI-enabled workflows, work across email, video, social, and paid channels, and drive experimentation with a strong analytical mindset.