GTM & CRM Leader: Optimize Salesforce & Data-Driven Sales

Cengage Group; Los Angeles (CA); Remote; USD 89,000 - 115,000; Full time

Job summary

Cengage Group, headquartered in Cincinnati, OH, seeks a Business Product Owner to lead GTM tools strategy and analytics. You will bridge business needs and tech to boost sales effectiveness, improve data accuracy, and accelerate revenue growth.

You will own GTM roadmaps, collaborate with Sales/Marketing Operations, and drive scalable automation across the funnel while delivering measurable performance insights.

Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• 10+ years of experience in Business Product Ownership, Revenue Operations, Business Analysis, or related roles.
• Deep experience with CRM platforms (Salesforce) and GTM tools (e.g., Gong, marketing automation platforms)
• Proven track record of owning and delivering product roadmaps in a GTM or CRM environment
• Strong understanding of end-to-end sales processes (lead-to-close-to-renewal)
• Experience building and interpreting Salesforce reports and dashboards to drive insights
• Excellent communication, stakeholder management, and facilitation skills, with the ability to influence and align cross-functional teams.

Responsibilities

• Evaluate current sales tools and capabilities; recommend and implement improvements to increase Salesforce effectiveness across regions.
• Act as the business owner of GTM systems (e.g., Salesforce, Gong), partnering with technical teams to deliver scalable, high-impact solutions.
• Lead the optimization and administration of the GTM technology stack, driving automation, usability, and global consistency.
• Stay ahead of industry trends on Salesforce and productivity tools to continuously enhance productivity and funnel conversion.
• Design and implement efficient, end-to-end sales processes from lead through renewal, improving conversion rates and reducing sales cycle time.
• Establish and manage a robust data, analytics, and governance framework:
• Define, track, and report on key funnel and sales performance metrics
• Ensure data accuracy, consistency, and visibility across systems
• Oversee CRM governance, including audits, enhancements, and data standards
• Partner with Sales, Marketing Operations, and Revenue Operations to ensure alignment of processes, data flows, and SLA adherence.
• Collaborate with global sales leadership to deliver actionable insights, reporting, and tools that enhance decision-making and performance.
• Drive cross-functional execution through regular business reviews, roadmap communication, and stakeholder alignment.
• Continuously evaluate and implement best practices and emerging technologies to improve GTM productivity and effectiveness.

Skills

CRM tool proficiency

Cross-functional collaboration

Data-driven decision making

Sales process optimization

Education

Bachelor's degree in Business/Marketing/Technology

Tools

Salesforce

Gong

Marketing automation platforms

Job description

Cengage Group, headquartered in Cincinnati, OH, seeks a Business Product Owner to lead GTM tools strategy and analytics. You will bridge business needs and tech to boost sales effectiveness, improve data accuracy, and accelerate revenue growth.

You will own GTM roadmaps, collaborate with Sales/Marketing Operations, and drive scalable automation across the funnel while delivering measurable performance insights.