GTM Content Architect & Enablement Lead

Clearwater Analytics; Boise (ID); Hybrid; USD 70,000 - 110,000; Full time

Job summary

Clearwater Analytics is seeking a GTM Content Administrator to own end-to-end content management for Sales and Marketing. You will establish governance, structure, and standards for customer-facing content and enablement assets, coordinating with Product, Sales, and Marketing to ensure content is current, high quality, and easy to find.

You will partner with cross-functional teams to ensure product launches have complete, approved collaterals and manage a content backlog driven by GTM priorities

Qualifications

• 5+ years of experience in Sales Enablement, Product Marketing, Content Operations, Marketing Operations, or related B2B tech.
• Strong program and project management skills with the ability to coordinate deliverables across multiple functions.
• Excellent organizational skills and attention to detail.
• Ability to establish governance and standards without becoming a bottleneck.
• Experience with sales enablement/content platforms such as Highspot, Seismic, Showpad, or similar tools preferred.
• Experience using AI to improve content tagging, search, summarization, personalization, gap identification, and content lifecycle management strongly preferred.

Responsibilities

• Content Strategy & Architecture: Develop and maintain the content hierarchy, taxonomy, and standards for easy findability by product, solution, audience, and sales stage.
• Content Governance & Lifecycle: Establish ownership, review cadences, and processes to keep content current, accurate, relevant, and free of duplication.
• Content Quality & Consistency: Maintain quality standards aligned with positioning, messaging, and brand guidelines.
• Product Launch & GTM Readiness: Ensure collaterals for product launches are complete, approved, and available to sellers.
• Content Gap Management: Identify missing or inadequate content and maintain a content roadmap/backlog with owners.
• Content Platform & Findability: Organize the sales content platform to improve search, navigation, and access; leverage AI to enhance tagging and recommendations.
• Measurement & Optimization: Track usage, freshness, gaps, and feedback to improve content and investments.

Skills

Sales Enablement

Product Marketing

Content Operations

Marketing Operations

B2B Technology

AI in content

Tools

Highspot

Seismic

Showpad

Job description

Clearwater Analytics is seeking a GTM Content Administrator to own end-to-end content management for Sales and Marketing. You will establish governance, structure, and standards for customer-facing content and enablement assets, coordinating with Product, Sales, and Marketing to ensure content is current, high quality, and easy to find.

You will partner with cross-functional teams to ensure product launches have complete, approved collaterals and manage a content backlog driven by GTM priorities