GTM Content Administrator

Clearwater Analytics; Boise (ID); On-site; USD 70,000 - 110,000; Full time

Job summary

Clearwater Analytics is seeking a GTM Content Administrator to own end-to-end content management for Sales and Marketing. You will establish governance, structure, and standards for customer-facing content and enablement assets, coordinating with Product, Sales, and Marketing to ensure content is current, high quality, and easy to find.

You will partner with cross-functional teams to ensure product launches have complete, approved collaterals and manage a content backlog driven by GTM priorities

Qualifications

• 5+ years of experience in Sales Enablement, Product Marketing, Content Operations, Marketing Operations, or related B2B tech.
• Strong program and project management skills with the ability to coordinate deliverables across multiple functions.
• Excellent organizational skills and attention to detail.
• Ability to establish governance and standards without becoming a bottleneck.
• Experience with sales enablement/content platforms such as Highspot, Seismic, Showpad, or similar tools preferred.
• Experience using AI to improve content tagging, search, summarization, personalization, gap identification, and content lifecycle management strongly preferred.

Responsibilities

• Content Strategy & Architecture: Develop and maintain the content hierarchy, taxonomy, and standards for easy findability by product, solution, audience, and sales stage.
• Content Governance & Lifecycle: Establish ownership, review cadences, and processes to keep content current, accurate, relevant, and free of duplication.
• Content Quality & Consistency: Maintain quality standards aligned with positioning, messaging, and brand guidelines.
• Product Launch & GTM Readiness: Ensure collaterals for product launches are complete, approved, and available to sellers.
• Content Gap Management: Identify missing or inadequate content and maintain a content roadmap/backlog with owners.
• Content Platform & Findability: Organize the sales content platform to improve search, navigation, and access; leverage AI to enhance tagging and recommendations.
• Measurement & Optimization: Track usage, freshness, gaps, and feedback to improve content and investments.

Skills

Sales Enablement

Product Marketing

Content Operations

Marketing Operations

B2B Technology

AI in content

Tools

Highspot

Seismic

Showpad

Job description

The GTM Content Administrator owns the end-to-end content management program that ensures Sales and Marketing teams have the right content, at the right time, in the right place to effectively engage customers and prospects. This role establishes the structure, governance, processes, and standards for customer-facing and sales enablement content across the organization. Working closely with Product, Sales, and Marketing this person ensures content is complete, current, high quality, easy to find, and aligned with company messaging and go-to-market priorities. The role does not necessarily create all content. Rather, it orchestrates the content ecosystem—identifying what is needed, establishing ownership, driving creation and updates, maintaining quality, and ensuring content remains relevant throughout its lifecycle.

Key Responsibilities

• Content Strategy & Architecture: Develop and maintain the content hierarchy, taxonomy, and standards so Sales can easily find the right content by product, solution, audience, and sales stage. Define the core set of content required to support key GTM motions.
• Content Governance & Lifecycle: Establish ownership, review cadences, and processes to ensure content remains current, accurate, relevant, and free of unnecessary duplication. Manage content from creation and approval through refresh and retirement.
• Content Quality & Consistency: Maintain quality standards across Sales and Marketing content, ensuring materials are consistent with company positioning, messaging, and brand standards. Identify and drive resolution of gaps or inconsistencies.
• Product Launch & GTM Readiness: Partner with Product Marketing, Product, Sales, and Enablement to ensure all collaterals needed for product launches are complete, approved, and available when sellers need it.
• Content Gap Management: Proactively identify missing or inadequate content based on seller feedback, GTM priorities, customer needs, and usage data. Maintain and prioritize a content roadmap/backlog with the appropriate content owners.
• Content Platform & Findability: Own the organization and administration of the sales content platform, ensuring content is easy to search, navigate, and access. Leverage AI and automation to improve tagging, discovery, and recommendations.
• Measurement & Optimization: Track content usage, adoption, freshness, gaps, and seller feedback to assess the health and effectiveness of the content ecosystem. Use insights to continuously improve content and prioritize investments.

Qualifications

• Qualifications 5+ years of experience in Sales Enablement, Product Marketing, Content Operations, Marketing Operations, or a related B2B technology function.
• Strong understanding of enterprise sales motions and how sellers use content throughout the customer journey.
• Demonstrated experience managing large libraries of sales and marketing content.
• Strong program and project management skills with the ability to coordinate deliverables across multiple functions.
• Excellent organizational skills and attention to detail.
• Ability to establish governance and standards without becoming a bottleneck.
• Strong written communication and editorial judgment.
• Experience with sales enablement/content management platforms such as Highspot, Seismic, Showpad, or similar tools preferred.
• Experience using AI to improve content tagging, search, summarization, personalization, gap identification, and content lifecycle management strongly preferred.

Thank you for your interest in a career with Clearwater! Clearwater Analytics (NYSE: CWAN) is transforming investment management with the industry’s most comprehensive cloud-native platform for institutional investors across global public and private markets. While legacy systems create risk, inefficiency, and data fragmentation, Clearwater's single-instance, multi-tenant architecture delivers real-time data and AI-driven insights throughout the investment lifecycle. The platform eliminates information silos by integrating portfolio management, trading, investment accounting, reconciliation, regulatory reporting, performance, compliance, and risk analytics in one unified system. Serving leading insurers, asset managers, hedge funds, banks, corporations, and governments, Clearwater supports over $8.8 trillion in assets globally. Learn more at www.clearwateranalytics.com.

Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with the job description,