GTM Attribution & ROI Specialist - Performance & Insights

leanlayer.com; United States; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Lean Layer, the premier RevOps agency, seeks an Attribution, ROI & Performance Specialist to design and implement tracking, attribution models, and reporting across CRM, marketing automation, and BI for B2B clients.

You will collaborate with RevOps consultants and client teams to define metrics, build integrations, and deliver reliable dashboards that inform revenue strategy. Strong data, analytics, and consulting skills are essential.

Formación

• 6+ years of hands‑on experience in Marketing Operations, Revenue Operations, GTM Analytics, BI or similar roles.
• Proven experience implementing marketing attribution, source tracking, campaign reporting, and GTM performance measurement in B2B environments.
• Strong Salesforce and HubSpot experience, including CRM reporting, campaigns, custom fields, workflows, and integrations.
• Experience building first-touch, last-touch, and multi-touch attribution models.
• Strong SQL skills and data validation across multiple systems.
• Experience building reporting in Looker, Tableau, Power BI, or similar tools.

Responsabilidades

• Design and implement marketing source tracking, UTM capture, campaign tracking, and attribution models.
• Build integrations between CRM, marketing automation, advertising, sales, and reporting platforms.
• Configure CRM and campaign data capture to support accurate attribution.
• Build marketing ROI, funnel conversion, pipeline contribution, and sales performance reporting.
• Define, calculate, and validate key GTM metrics, including sourced and influenced pipeline and conversion rates.
• Identify and resolve data capture issues and reporting inconsistencies.
• Use automation and AI to improve data quality, reporting, and analysis.

Conocimientos

Marketing Operations

Revenue Operations

GTM Analytics

CRM Analytics

SQL

Data storytelling

Herramientas

Salesforce

HubSpot

Marketo

Looker

Tableau

Power BI

dbt

Descripción del empleo

Lean Layer, the premier RevOps agency, seeks an Attribution, ROI & Performance Specialist to design and implement tracking, attribution models, and reporting across CRM, marketing automation, and BI for B2B clients.

You will collaborate with RevOps consultants and client teams to define metrics, build integrations, and deliver reliable dashboards that inform revenue strategy. Strong data, analytics, and consulting skills are essential.