GTM Analytics Specialist

Sign In App Ltd; Town of Florida (NY); Hybrid; USD 100,000 - 140,000; Full time

Job summary

Sign In App in St Petersburg is seeking a GTM Analyst to turn marketing and sales data into actionable insights for pipeline and ARR growth.

You will partner with Marketing, Revenue Ops, Sales, and Finance to establish consistent reporting and identify opportunities to improve conversion, CAC, and ROI.

If you enjoy digging into the 'why' behind the numbers and communicating clear takeaways to leadership, this is for you.

Qualifications

• 3 to 5+ years' experience in marketing analytics or RevOps.
• Strong understanding of SaaS funnel metrics (MQL/SQL, pipeline, ARR).
• Excellent Excel/Sheets skills and ability to work with large datasets.
• Ability to translate data into actionable insights for senior leadership.

Responsibilities

• Own reporting across the full marketing funnel from lead to ARR.
• Analyze funnel performance and segment ARR/conversion by SMB, Mid-Market, Enterprise.
• Measure pipeline by channel/geography/product and recommend spend shifts.
• Build CAC, LTV, CAC payback, ROI, and efficiency reporting.
• Create dashboards and forecasts giving execs visibility into ARR.
• Partner with RevOps and Finance on data integrity and budgeting.

Skills

Marketing analytics

SaaS metrics

Data storytelling

Excel/Sheets

Tools

Excel

Google Sheets

Job description

Sign In App in St Petersburg is seeking a GTM Analyst to turn marketing and sales data into actionable insights for pipeline and ARR growth.

You will partner with Marketing, Revenue Ops, Sales, and Finance to establish consistent reporting and identify opportunities to improve conversion, CAC, and ROI.

If you enjoy digging into the 'why' behind the numbers and communicating clear takeaways to leadership, this is for you.