GTM Analytics Lead for Revenue Growth

Hyland; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Hyland is seeking a Lead GTM Analyst to drive data-informed decisions across the marketing organization. You will analyze campaign performance, end-to-end funnel health, and marketing's contribution to pipeline and revenue, delivering insights to senior stakeholders.

In this role, you will define analytical approaches, build dashboards and scorecards, and partner with Marketing to set KPIs and measurement standards.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field.
• 8+ years of experience in marketing analytics, campaign performance, pipeline analytics, or demand generation analytics.
• Strong understanding of revenue funnel management, pipeline analytics, and B2B SaaS marketing performance metrics.
• Proven ability to analyze complex data sets and translate insights into actionable business recommendations, with experience building executive-level dashboards and presenting to senior stakeholders.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot, Eloqua) and advanced experience with reporting and visualization tools (e.g., Tableau, Power BI, Looker).
• Strong communication skills with the ability to translate technical insights to non-technical audiences — and to influence senior stakeholders.

Responsibilities

• Lead analysis of pipeline health, funnel conversion, stage progression, pipeline coverage, and revenue performance across the demand waterfall.
• Analyze full-funnel performance across MQL, SQL, opportunity, and pipeline creation.
• Measure and report on campaign effectiveness including lead generation, engagement, pipeline creation, influenced revenue, and ROI.
• Develop and maintain dashboards, scorecards, and executive-level reporting to support data-driven decision-making.
• Partner with Marketing leadership and cross-functional stakeholders to define and evolve KPIs, measurement frameworks, and reporting standards.
• Operate as a trusted advisor and mentor, staying current on marketing analytics best practices.

Skills

Data analysis

Forecasting

KPI definition

Decision-making

Communication

Stakeholder management

Education

Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or related field

Tools

Marketo

HubSpot

Eloqua

Tableau

Power BI

Looker

Salesforce

Job description

Hyland is seeking a Lead GTM Analyst to drive data-informed decisions across the marketing organization. You will analyze campaign performance, end-to-end funnel health, and marketing's contribution to pipeline and revenue, delivering insights to senior stakeholders.

In this role, you will define analytical approaches, build dashboards and scorecards, and partner with Marketing to set KPIs and measurement standards.