GTM Analytics Lead for B2B SaaS Growth

Cato Networks; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Cato Networks is seeking a GTM Business Analyst to join our Marketing analytics team in the United States. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, and Data/BI to create a trusted view of marketing impact and investment efficiency.

The role blends digital analytics, attribution, and data storytelling in a fast-growing B2B SaaS environment, building scalable data models, dashboards, and measurement frameworks to optimize campaigns and ROI.

Qualifications

• 3+ years of experience in marketing, digital, GTM, orRevOpsanalytics within B2B SaaS or technology.
• Experience analyzing digital marketing, web behavior, campaigns, lead generation, funnel conversion, and marketing ROI.
• Familiarity with channel and partner marketing measurement, including co-marketing, affiliate, and partner-sourced programs.
• Hands-on experience with Salesforce, HubSpot, Marketo, Google Analytics, or comparable CRM, marketing automation, and web analytics platforms.
• Experience developing or improving marketing attribution models.
• Understanding of B2B SaaS and product-led growth (PLG) motions.
• Experience measuring SDR productivity and lead-management performance.
• Advanced SQL, Snowflake, anddbt experience.
• Experience building dashboards in Tableau, Looker, Power BI, or similar tools.
• Strong stakeholder management, data storytelling, and presentation skills.

Responsibilities

• Analyze performance across digital channels, campaigns, segments, regions, and the customer journey.
• Build measurement frameworks for awareness, engagement, lead generation, conversion, campaign effectiveness, and marketing ROI.
• Develop and improve attribution models that assess the contribution of marketing touchpoints and inform investment decisions.
• Analyze direct, indirect, partner, affiliate, paid, organic, and field marketing activities to optimize channel mix and ROI.
• Measure channel marketing performance, including partner-sourced activity, co-marketing initiatives, partner engagement, and contribution to demand generation.
• Identify opportunities to improve targeting, audience segmentation, campaign conversion, and marketing investment efficiency.
• Analyze SDR productivity, lead follow-up, capacity, conversion, and marketing-to-SDR handoff effectiveness.

Skills

Marketing analytics

GTM analytics

Stakeholder management

Data storytelling

Executive communication

PLG awareness

SDR productivity analysis

Campaign measurement

Tools

Salesforce

HubSpot

Marketo

Google Analytics

Tableau

Looker

Power BI

SQL/dbt

Snowflake

Job description

Cato Networks is seeking a GTM Business Analyst to join our Marketing analytics team in the United States. You will partner with the CMO, Marketing Operations, SDR leadership, RevOps, Sales, and Data/BI to create a trusted view of marketing impact and investment efficiency.

The role blends digital analytics, attribution, and data storytelling in a fast-growing B2B SaaS environment, building scalable data models, dashboards, and measurement frameworks to optimize campaigns and ROI.