GTM

Reflow; United States; On-site; USD 150,000 - 240,000; Full time

Job summary

Reflow is seeking a dynamic go-to-market leader to define strategy, execution, and growth across segments, channels, and pricing. You will build and refine funnels from demo to deployment, and partner with founders to shape positioning and messaging.

You’ll own the GTM playbook, run experiments across outbound and inbound motions, and lead future GTM hires as the org scales. This role blends strategic vision with hands-on execution and a bias toward learning how customers buy and succeed.

Qualifications

• Proven operator in GTM, sales, or growth at an early-stage company.
• Experience in B2B or enterprise software, data, analytics, or productivity.
• Strategic and analytical with strong funnel expertise.
• Able to translate product value into clear messaging.
• Entrepreneurial by default and comfortable in chaos.

Responsibilities

• Define and execute the go-to-market strategy across segments, channels, and pricing.
• Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.
• Drive expansion, retention, and revenue growth through structured customer journeys and success programs.
• Partner with founders on positioning, messaging, and category creation.
• Run experiments across outbound, inbound, and partner-led motions; scale what works.
• Develop and own the GTM playbook, from ICPs to touchpoints and success metrics.
• Collaborate with product and engineering to translate market feedback into roadmap priorities.
• Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

Skills

GTM strategy

Sales growth

Analytics

Strategic thinking

Communication

Entrepreneurial mindset

Job description

We’re building Reflow, a workforce and workflow intelligence platform that helps teams understand and improve how work gets done. Partners light up after the first demo; now we need someone who can turn that spark into repeatable growth. You’ll own Reflow’s go-to-market engine: Strategy, execution, and everything in between.

What you’ll do

• Define and execute the go-to-market strategy across segments, channels, and pricing.
• Build and refine sales and onboarding funnels, shortening time-to-value from demo to deployment.
• Drive expansion, retention, and revenue growth through structured customer journeys and success programs.
• Partner with founders on positioning, messaging, and category creation - shaping how Reflow shows up in the market.
• Run experiments across outbound, inbound, and partner-led motions; find what scales.
• Develop and own the GTM playbook, from ICPs to touchpoints, success metrics, and process design.
• Collaborate with product and engineering to translate market feedback into roadmap priorities.
• Hire and lead future GTM roles (CS, sales, marketing) as the org scales.

Who you are

• Proven operator in GTM, sales, or growth at an early-stage company
• Experience in B2B or enterprise software, especially in one of these areas: data, analytics, productivity, BI, workforce and similar
• Strategic and analytical You can break down funnel performance and spot leverage points fast.
• Equally comfortable in the weeds (closing deals, running onboarding) and at 30,000 feet (GTM strategy, metrics, ops).
• Sharp communicator who can translate complex product value into clear, human messaging.
• Entrepreneurial by default - Former founder, first business hire, or someone who thrives in chaos and turns it into process.
• Bonus if you’ve sold or marketed productivity, analytics, or performance intelligence software.

Why join

• Be the first business and GTM hire at Reflow building the foundation for how we grow, learn, and sell.
• Work directly with the founders, influence product and market direction, and have ownership over every step of our customer journey.
• This isn’t a “sales manager” role; it’s a company-shaping position for someone who wants to drive product-market fit and scale.

We’re flexible on setup (contract or full-time), but you’ll need to move fast, experiment relentlessly, and be obsessed with learning how customers buy and succeed.

Compensation:

We offer competitive pay based on the market and where you’re located. The salary ranges in our job postings are intentionally wide because they need to cover both U.S. and international candidates. Our final offer will depend on things like your experience, skill set, and location.