Growth VP: Product-Driven, Data-Powered Scale

Abode Money; Austin (TX); On-site; USD 175,000 - 225,000; Full time

Job summary

Abode Money is hiring a VP of Growth to own customer acquisition, lifecycle, activation, and the cross-functional team that builds against it. This role blends product and growth, requiring close collaboration with product engineers and the broader engineering team to define the roadmap and set funnel targets based on data.

You will direct paid channels and B2B partnerships, scale demand across all 50 states, and shape the company’s growth story with measurable results.

Qualifications

• You are a growth leader with a founder mindset.
• Experience owning growth metrics at a consumer business.
• Track record shipping product changes that move a metric.
• Strong SQL and analytics stack skills; able to build.
• Background in consumer subscription, fintech, marketplace, or commerce.

Responsibilities

• Own the number: new customers, CAC, payback, conversion, retention; set targets and own the outcome.
• Own the funnel: ads, landing pages, signup, onboarding, lifecycle, renewal decisions.
• Ship product: leverage product skills with engineers and designers; roadmap influence.
• Find the next channel: pick bets, allocate real budget, rapid experimentation.
• Run a national calendar: coordinate deadlines across 50 states to build monthly demand.
• Own the data layer: measure every step, defend attribution, provide weekly company read.
• Build the team: lead the pod, hire the rest, decide what stays in-house.

Job description

Abode Money is hiring a VP of Growth to own customer acquisition, lifecycle, activation, and the cross-functional team that builds against it. This role blends product and growth, requiring close collaboration with product engineers and the broader engineering team to define the roadmap and set funnel targets based on data.

You will direct paid channels and B2B partnerships, scale demand across all 50 states, and shape the company’s growth story with measurable results.