Growth UA Specialist - Meta & Mobile Ads

NewForm; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

NewForm is seeking a hands-on Paid Media Manager to own end-to-end campaigns across multiple clients, focusing on Meta platforms and scalable budget management. You will optimize CPI/CAC, ROAS, and retention while maintaining rigorous QA and compelling client decks.

With 2–4 years of paid media experience, you will thrive in a fast-paced environment, diagnosing shifts, presenting insights, and driving efficiency for seven-figure annual spends in the US market.

Qualifications

• 2–4 years of paid media experience (agency or consumer app preferred).
• Expertise in Meta is required.
• Experience managing accounts with 7-figure annual media budgets.
• Strong presentation skills and ability to craft compelling decks for client meetings.
• Strong analytical skills.

Responsibilities

• Own end-to-end media management including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
• Monitor and improve CPI/CAC, ROAS, payback, and retention.
• Diagnose performance shifts related to creative fatigue, audience changes, funnel changes, or attribution issues.
• Maintain account hygiene including naming conventions, UTM/parameter integrity, QA checks, and documentation.
• Proactively suggest optimizations to improve clients' media program efficiency and scalability.

Skills

Paid media

Meta Ads

Budget management

Presentation skills

Analytical skills

Job description

NewForm is seeking a hands-on Paid Media Manager to own end-to-end campaigns across multiple clients, focusing on Meta platforms and scalable budget management. You will optimize CPI/CAC, ROAS, and retention while maintaining rigorous QA and compelling client decks.

With 2–4 years of paid media experience, you will thrive in a fast-paced environment, diagnosing shifts, presenting insights, and driving efficiency for seven-figure annual spends in the US market.