User Acquisition Specialist

NewForm; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

NewForm is seeking a hands-on Paid Media Manager to own end-to-end campaigns across multiple clients, focusing on Meta platforms and scalable budget management. You will optimize CPI/CAC, ROAS, and retention while maintaining rigorous QA and compelling client decks.

With 2–4 years of paid media experience, you will thrive in a fast-paced environment, diagnosing shifts, presenting insights, and driving efficiency for seven-figure annual spends in the US market.

Qualifications

• 2–4 years of paid media experience (agency or consumer app preferred).
• Expertise in Meta is required.
• Experience managing accounts with 7-figure annual media budgets.
• Strong presentation skills and ability to craft compelling decks for client meetings.
• Strong analytical skills.

Responsibilities

• Own end-to-end media management including campaign setup, targeting, bidding, budgets, creative rotation, and optimization.
• Monitor and improve CPI/CAC, ROAS, payback, and retention.
• Diagnose performance shifts related to creative fatigue, audience changes, funnel changes, or attribution issues.
• Maintain account hygiene including naming conventions, UTM/parameter integrity, QA checks, and documentation.
• Proactively suggest optimizations to improve clients' media program efficiency and scalability.

Skills

Paid media

Meta Ads

Budget management

Presentation skills

Analytical skills

Job description

About the Company

NewForm is the creative intelligence company. We help category disruptors like Kalshi, ElevenLabs, Babbel, and others scale paid ads by turning creative into a measurable, repeatable growth system. We oversee $100M+ per year in paid media spend.

Responsibilities

• Own end-to-end media management including campaign setup, targeting, bidding, budgets, creative rotation, and optimization
• Monitor and improve key metrics such as CPI/CAC, ROAS, payback, and retention
• Diagnose performance shifts related to creative fatigue, audience changes, funnel changes, or attribution issues
• Maintain account hygiene including naming conventions, UTM/parameter integrity, QA checks, and documentation
• Proactively suggest optimizations to improve clients' media program efficiency and scalability

Requirements

• 2-4 years of paid media experience (agency or consumer app experience preferred)
• Expertise in Meta is required
• Experience managing accounts with 7-figure annual media budgets
• Strong presentation skills and ability to craft compelling decks for client meetings
• Strong analytical skills

Preferred Qualifications

• Deep understanding of mobile advertising including SKAN, AEM, and MMPs