Director of Acquisition & Subscriptions Growth

Gannett Co; United States; Remote; USD 130,000 - 140,000; Full time

Benefits offered by this job

Remote work

Job summary

USA TODAY Co., Inc. is pursuing a Director of Acquisition to lead subscriber growth across paywall, onsite, email and paid channels for the USA TODAY Network.

You will set the strategy, oversee the test roadmap and leverage AI to accelerate insights, optimize CAC and ROI, and guide a high-performing acquisition team through disciplined experiments and cross-functional collaboration. You'll partner with Product, Pricing, FP&A and Analytics to forecast performance, drive revenue, and report

Qualifications

• 8+ years in acquisition, growth or performance marketing.
• 3+ years owning results for a subscription or direct-to-consumer business.
• Deep experience with paywall, onsite conversion or checkout optimization with a structured experimentation program.

Responsibilities

• Set acquisition strategy across channels tied to subscriber and revenue targets.
• Own paywall and acquisition marketing strategy with a test roadmap for offers and targeting.
• Build dynamic, scalable acquisition frameworks and templates personalized by segment and channel.
• Use AI to analyze results, detect anomalies, synthesize research, and shape direction.
• Partner with Product, Pricing, FP&A, Analytics to forecast performance and priorities.
• Lead weekly, monthly and ad hoc acquisition readouts for clear actions.
• Build, coach and grow a team of acquisition marketers.

Skills

Acquisition marketing

Growth marketing

Performance marketing

Analytics tools

A/B testing

Education

Bachelor's degree or equivalent experience

Tools

Google Analytics

Job description

USA TODAY Co., Inc. is pursuing a Director of Acquisition to lead subscriber growth across paywall, onsite, email and paid channels for the USA TODAY Network.

You will set the strategy, oversee the test roadmap and leverage AI to accelerate insights, optimize CAC and ROI, and guide a high-performing acquisition team through disciplined experiments and cross-functional collaboration. You'll partner with Product, Pricing, FP&A and Analytics to forecast performance, drive revenue, and report