Lead, SMC Advertiser Growth (Brand Ads)

Snap; New York (NY); On-site; USD 150,000 - 200,000; Full time

Job summary

Snap Inc. is seeking a Lead, Growth Strategy to design and launch high-impact programs that drive sustainable, retentive growth among Snap's global SMC advertisers, focusing on Brand Ads and Lead Gen segments.

The role will own the global growth roadmap, coordinating with Marketing, Operations, Product, and Data Science to drive new advertiser activations, retention, and revenue growth.

Qualifications

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field.
• Masters degree, MBA, or a degree in engineering, mathematics, or economics (preferred).
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Direct experience with brand ad measurement methodologies, including brand lift studies.

Responsibilities

• Build and execute growth programs for Brand and Lead Gen Ads globally to acquire medium-sized advertisers.
• Identify opportunities using customer insights, product data, and market trends, and translate into scalable programs.
• Plan, test, and scale programs to grow adoption of business solutions across Snap's platforms.
• Own segment program strategies from ideation to goal attainment with clear business plans.
• Establish KPIs to track growth and present results and recommendations.
• Lead Data Science, Operations, Marketing, and Insights to analyze program effectiveness and adopt a test-and-learn approach.
• Drive communication and influence across executives and stakeholders.

Skills

Growth strategy

Cross-functional leadership

Data-driven decision making

Experimentation / test-and-learn

Executive communication

Advertising / SMB knowledge

Education

BS/BA degree or equivalent years of experience

Job description

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

The Company operates Snapchat , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji , Saturn, and other digital services.

We're looking for a Lead, Growth Strategy to join Snap Inc. In this role, you'll design and launch high-impact programs focused on driving sustainable, retentive growth among Snap's global Small and Medium Customer (SMC) segment-specifically for Brand Ads and Lead Gen verticals. Quarter-backing SMC organization's overall strategy for Brand and Lead Gen Ads advertisers, this role will own SMC's global retentive growth goals. And ensure that small and medium sized advertisers succeed by leveraging Snap to power their business' growth.

The ideal candidate brings experience driving customer acquisition and retention outcomes (e.g., new advertiser activations, early revenue growth, or advertiser retention) and leading go-to-market or business development initiatives across multiple channels. They will develop, deploy and scale global growth programs that address the needs of small and medium businesses in their segment - via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups (Marketing, Operations, Product, Advertiser Support, and Data Science).

What you'll do:

• Build and execute programs for Brand and Lead Gen Ads verticals globally to drive acquisition of medium-sized advertisers, while also supporting retention and revenue growth for new accounts.
• Identify new growth opportunities using customer insights, product data, and market trends, and translate them into scalable acquisition and retention programs.
• Plan, test and scale programs to grow adoption of business solutions across Snap's platforms, driving experimentation and optimization across programs, campaigns, and in-product experiences.
• Own brand- and lead gen- segment program strategies from ideation to goal attainment, developing business plans, customer and market insights, and analyzing program effectiveness.
• Establish performance measurement criteria and KPIs to track against business growth goals and present results and recommendations based on program performance.
• Lead functions like Data Science, Operations, Marketing, Customer Insights to analyze program effectiveness, design experimentation frameworks, adopt a test-and-learn approach into programs, and build customer-centricity.
• Drive communication and influence a broad range of stakeholders including executives.

Knowledge, Skills & Abilities:

• Proven track record in driving customer acquisition and retention through growth, business development and partnership programs.
• Experience designing and scaling programs across multiple geographies.
• Strong analytical and data-driven decision-making skills.
• Ability to adapt to changing priorities and is comfortable with ambiguity.
• Excellent communication and presentation abilities; able to distill complex strategies into clear narratives for executive and external audiences.
• Strong cross-functional leadership with the ability to influence across Marketing, Product, Ops, and Sales.
• Familiarity with the digital advertising industry and experience with SMB/medium-sized advertisers is a plus.
• Experience leading cross-functional teams to launch new programs and drive results, in a rigorous KPI-driven setting.
• Proven track record in problem solving, analytical thinking, and driving strategies that are data-driven and people-informed.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.
• 8+ years experience in growth, consulting, corporate strategy, or product management, or related field

Preferred Qualifications:

• Masters degree, or MBA, or a degree in engineering, mathematics, or economics.
• Experience launching and scaling customer acquisition and retention programs with measurable impact.
• Passion for structured problem solving, developing / testing hypotheses, and modeling.
• Direct experience with brand ad measurement methodologies, including brand lift studies
• Passion for change, Snapchat, and creativity!

Default Together Policy at Snap:

At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a "default together" approach and expect our team members to work in an office 4+ days per week.

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innova