Growth Strategy Lead - Generosity & Flowthrough

Fanatics Betting & Gaming; Denver, New York (CO, NY); On-site; USD 118,000 - 136,000; Full time

Job summary

Fanatics Betting & Gaming is seeking a Senior Growth Manager for Generosity & Flowthrough to own how promotional generosity is allocated across player cohorts and how it translates into value for the business.

You will partner with CRM, Finance, Analytics and Product to build financial models, investment cases and measurable ROI, while driving efficiency of promotional spend and cross-sell economics across Casino and OSB.

Qualifications

• 5+ years in growth, CRM, or commercial strategy.
• Strong financial modeling skills with ability to defend investment cases.
• Experience designing bonusing/generosity frameworks.
• Proficient in SQL and BI tooling to analyze cohorts and promotions.
• Strong stakeholder management across Finance, CRM, Product and Analytics.

Responsibilities

• Generosity Strategy & Allocation: Develop framework for generosity budget across cohorts and promotional mechanics.
• RTC Performance Management: Monitor efficiency of Return to Customer and adjust strategy.
• Flow-Through & Cross-Sell: Build model linking spend to downstream value including cross-sell.
• FP&A Partnership: Interface with Finance for investment cases and budget changes.
• Analytics & Insight: Work with Analytics to track cohort/mechanic performance.
• Cross-functional Collaboration: Align generosity strategy with CRM, Product and Finance.

Skills

SQL

Excel/Google Sheets

BI tools (Tableau, Looker)

Bonusing/generosity design

Stakeholder management

Tools

Tableau

Looker

Excel/Google Sheets

Job description

Fanatics Betting & Gaming is seeking a Senior Growth Manager for Generosity & Flowthrough to own how promotional generosity is allocated across player cohorts and how it translates into value for the business.

You will partner with CRM, Finance, Analytics and Product to build financial models, investment cases and measurable ROI, while driving efficiency of promotional spend and cross-sell economics across Casino and OSB.