Senior Growth Manager - Generosity & Flowthrough

Fanatics Betting & Gaming; Denver, New York (CO, NY); Sur place; USD 118 000 - 136 000; Plein temps

Résumé du poste

Fanatics Betting & Gaming is seeking a Senior Growth Manager for Generosity & Flowthrough to own how promotional generosity is allocated across player cohorts and how it translates into value for the business.

You will partner with CRM, Finance, Analytics and Product to build financial models, investment cases and measurable ROI, while driving efficiency of promotional spend and cross-sell economics across Casino and OSB.

Qualifications

• 5+ years in growth, CRM, or commercial strategy.
• Strong financial modeling skills with ability to defend investment cases.
• Experience designing bonusing/generosity frameworks.
• Proficient in SQL and BI tooling to analyze cohorts and promotions.
• Strong stakeholder management across Finance, CRM, Product and Analytics.

Responsabilités

• Generosity Strategy & Allocation: Develop framework for generosity budget across cohorts and promotional mechanics.
• RTC Performance Management: Monitor efficiency of Return to Customer and adjust strategy.
• Flow-Through & Cross-Sell: Build model linking spend to downstream value including cross-sell.
• FP&A Partnership: Interface with Finance for investment cases and budget changes.
• Analytics & Insight: Work with Analytics to track cohort/mechanic performance.
• Cross-functional Collaboration: Align generosity strategy with CRM, Product and Finance.

Connaissances

SQL

Excel/Google Sheets

BI tools (Tableau, Looker)

Bonusing/generosity design

Stakeholder management

Outils

Tableau

Looker

Excel/Google Sheets

Description du poste

Senior Growth Manager - Generosity & Flowthrough

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin.

Role Overview

We're seeking a Generosity & Flowthrough Strategy Senior Manager to own how Fanatics Casino allocates promotional generosity and how that generosity flows through to player value and broader business economics. This is a highly analytical, high-impact role sitting at the intersection of CRM, Finance and Analytics.

You will set the framework for how generosity budget is allocated, own the efficiency of our promotional spend, and build the financial models and investment cases that justify how we spend to grow the business sustainably.

KEY RESPONSIBILITIES

• Generosity Strategy & Allocation: Own the framework for allocating generosity budget across player cohorts and promotional mechanics, ensuring spend is directed to where it drives the greatest incremental value.
• RTC Performance Management: Continuously monitor and improve Return to Customer (RTC) efficiency across the base, identifying where generosity is under- or over-indexed and adjusting strategy accordingly.
• Flow-Through & Cross-Sell Economics: Build and maintain the flow-through model that connects promotional spend to downstream player value, including the economics of cross-sell between Casino and OSB.
• Financial Planning & Investment Cases: Act as the primary interface with Finance for generosity and promotional spend, building clear, data-backed investment cases for new mechanics, budget changes or strategic tests.
• Analytics & Insight: Partner with Analytics to track cohort and mechanic performance, using data to continuously refine generosity strategy across the base.
• Cross-functional Collaboration: Work closely with CRM, Product and Finance to ensure generosity and flowthrough strategy stay aligned with broader growth objectives.

Qualifications

• 5+ years of experience in a growth, CRM, or commercial strategy role, ideally in iGaming, iCasino or a highly regulated digital business.
• Strong financial modeling skills; comfortable building and defending investment cases with Finance stakeholders.
• Advanced proficiency with SQL, Excel/Google Sheets and BI tools (Tableau, Looker) to analyze cohort and promotional performance.
• Experience designing or managing bonusing/generosity frameworks and measuring their ROI.
• Strong stakeholder management skills across Finance, CRM, Product and Analytics.

Nice to Have

• Experience with RTC/Return-to-Player modeling in an iCasino context.
• Background in pricing, revenue management or promotional economics.
• Exposure to cross-sell strategy between casino and sportsbook products.

Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$118,000 - $136,000 USD

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Fanatics Betting & Gaming’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.